Courses in Optimization & Testing Strategies | Maxymiser

Maxymiser Academy: In-depth learning for optimization success

A successful optimization program hinges on the ability to generate quality hypotheses and test ideas and to understand how to use our technology to efficiently design and deploy testing and personalization campaigns to answers those questions.

Maxymiser Academy courses enable your business to take charge of your optimization strategies by placing leading capabilities inside your marketing and technical operations.

You will benefit from direct contact with our front-line experts, and upon training completion, you will receive your Maxymiser Academy Badge to promote your knowledge of testing and personalization strategies and practices from the world’s leading enterprise optimization solution.


Business Training Badge

This confirms the participant attended training covering:

  • Defining key testing terms
  • Understanding how Maxymiser works on your site
  • Deciding the most appropriate campaign method
  • Translating business needs & questions into testable hypotheses
  • Designing A/B & MVT campaigns
  • Determining how many different experiences are reasonable for page traffic
  • Building, conducting QA & publishing A/B & MVT campaigns using Visual Campaign Builder
  • Navigating key areas of Maxymiser Admin UI
  • Interpreting standard reports
  • Using report filtering to gain customer insight

Technical Training Badge

This confirms the participant attended training covering:

  • Maxymiser’s interaction with your website
  • Configuring reusable objects on your account
  • Creating Page Load & JavaScript triggered actions
  • Building simple & complex Campaigns in the Admin UI
  • Managing traffic through Segmentation Rules & Master Campaigns
  • Using the On-Page Console (OPC) & Action Log to properly QA Campaigns
  • Publishing Campaigns
  • Developer’s guide to Maxymiser’s Visual Campaign Builder (VCB)