Courses in Optimization & Testing Strategies | Maxymiser

Maxymiser Academy:
In-depth learning for optimization success

A successful optimization program hinges on the ability to generate quality hypotheses and test ideas and to understand how to use our technology to efficiently design and deploy testing and personalization campaigns to answers those questions.

As a Maxymiser client or partner, our Academy courses enable your business to take charge of your optimization strategies by placing leading capabilities inside your marketing and technical operations.

You will benefit from direct contact with our front-line experts, and upon training completion, you will receive your Maxymiser Academy Badge to promote your knowledge of testing and personalization strategies and practices from the world’s leading enterprise optimization solution.

Upcoming Training Dates

Course Training Method Location Dates Register
Intro to Maxymiser (Virtual) Web-based Online February 16-18, 2016,
12pm - 4pm ET / 5pm - 9pm GMT
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Intro to Maxymiser Classroom New York, NY February 23-24, 2016
9am - 5pm ET
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Intro to Maxymiser Classroom London, UK February 23-24, 2016
9am - 5pm GMT
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Campaign Development & Configuration Classroom New York, NY February 25-26, 2016
9am - 5pm ET
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Campaign Development & Configuration Classroom London, UK February 25-26, 2016
9am - 5pm GMT
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Intro to Maxymiser (Virtual) Web-based Online March 8-10, 2016,
8am - 12pm ET / 1pm - 5pm GMT
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Intro to Maxymiser Classroom New York, NY March 15-16, 2016
9am - 5pm ET
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Intro to Maxymiser Classroom London, UK March 15-16, 2016
9am - 5pm GMT
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Campaign Development & Configuration Classroom London, UK March 17-18, 2016
9am - 5pm GMT
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Campaign Development & Configuration Classroom New York, NY March 17-18, 2016
9am - 5pm ET
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Intro to Maxymiser (Virtual) Web-based Online March 22-24, 2016,
12pm - 4pm ET / 4pm - 8pm GMT
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Intro to Maxymiser (Virtual) Web-based Online April 5-7, 2016,
8am - 12pm ET / 1pm - 5pm GMT
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Intro to Maxymiser Classroom London, UK April 12-13, 2016
9am - 5pm GMT
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Intro to Maxymiser Classroom New York, NY April 12-13, 2016
9am - 5pm ET
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Campaign Development & Configuration Classroom London, UK April 14-15, 2016
9am - 5pm GMT
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Campaign Development & Configuration Classroom New York, NY April 14-15, 2016
9am - 5pm ET
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Intro to Maxymiser (Virtual) Web-based Online April 19-21, 2016,
12pm - 4pm ET / 5pm - 9pm GMT
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Intro to Maxymiser (Virtual) Web-based Online May 3-5, 2016,
8am - 12pm ET / 1pm - 5pm GMT
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Intro to Maxymiser Classroom London, UK May 10-11, 2016
9am - 5pm GMT
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Intro to Maxymiser Classroom New York, NY May 10-11, 2016
9am - 5pm ET
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Campaign Development & Configuration Classroom London, UK May 12-13, 2016
9am - 5pm GMT
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Campaign Development & Configuration Classroom New York, NY May 12-13, 2016
9am - 5pm ET
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Intro to Maxymiser (Virtual) Web-based Online May 24-26, 2016,
12pm - 4pm ET / 5pm - 9pm GMT
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Business Training Badge

This confirms the participant attended training covering:

  • Defining key testing terms
  • Understanding how Maxymiser works on your site
  • Deciding the most appropriate campaign method
  • Translating business needs & questions into testable hypotheses
  • Designing A/B & MVT campaigns
  • Determining how many different experiences are reasonable for page traffic
  • Building, conducting QA & publishing A/B & MVT campaigns using Visual Campaign Builder
  • Navigating key areas of Maxymiser Admin UI
  • Interpreting standard reports
  • Using report filtering to gain customer insight

Technical Training Badge

This confirms the participant attended training covering:

  • Maxymiser’s interaction with your website
  • Configuring reusable objects on your account
  • Creating Page Load & JavaScript triggered actions
  • Building simple & complex Campaigns in the Admin UI
  • Managing traffic through Segmentation Rules & Master Campaigns
  • Using the On-Page Console (OPC) & Action Log to properly QA Campaigns
  • Publishing Campaigns
  • Developer’s guide to Maxymiser’s Visual Campaign Builder (VCB)

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