Featured Blog Articles

The Difference Between One-Tailed & Two-Tailed...
At eTail West last week, one wise retailer told this audience, “80% of what you...
The Top 3 E-Commerce Lessons from eTail West 2015
After a heart-stopping cab ride through snowy New York, a delayed flight, and a...
Paddypower.com: Less of a Gamble
It’s little wonder that operators across the global gaming industry are increasingly...
The Surprising Thing Travelers are Doing With Their...
This is a guest post from Jess Bahr.According to Phocuswright’s Traveler Technology...
3 Steps to More Responsible Reporting
You may not realize how often you're testing. In fact, most of us don't. When you...
Optimization increases conversion at Admiral Group
As online channels continue to play an increasingly important role in customers’...
When Does Multivariate Testing (MVT) Become an...
There’s a zoo of testing methodologies out there, and it can be hard to understand...
Testing a Free Shipping Threshold that Works for Your...
For ecommerce companies that complete thousands of transactions monthly, shipping is...

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