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Maxymiser Introduces MaxEngage to Deliver More Personalized Marketing Campaigns
Oracle’s Maxymiser introduces a new self-serve personalization solution – MaxEngage – designed to give marketers hands-on control over personalized content creation without needing to touch the code on their website. 
Maxymiser Achieves Highest Scores for Current Offering and Strategy in Independent Report on Online Testing Platforms
Oracle’s Maxymiser, the global leader in customer experience optimization, received the highest ratings in the Current Offering and Strategy categories, and was named a Leader in The Forrester Wave: Online Testing Platforms Q3 2015 from Forrester Research.
Five steps to creating a personalization strategy
Organizations across every market recognize the importance of giving customers an engaging, relevant online experience. Whether the focus is driving repeat visits or higher transaction values – or both - ensuring the entire customer experience is engaging, relevant and reflects the context of what that individual is doing at the time, is essential.
Maxymiser Announces Details of its Second Customer Success Symposium of 2015
Maxymiser has announced the agenda for its bi-annual Customer Success Symposium. The speakers, including representatives from Standard Life, Clarks and American Express. 
Three pillars of optimisation
Telcos continue to wrestle with the challenge of two highly distinct visitors: existing and prospective customers — both of which have completely different needs and expectations when arriving on a website.


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