News & Press
Maxymiser boosts product extensions with 9.1 update
May 18, 2015 Maxymiser has announced a set of further extensions to its optimization suite with update 9.1.
Mobilegeddon Response Risks Customer Experience for Banks and Insurers
May 12, 2015 The furore surrounding Google’s new mobile friendly ranking algorithms has been intense – yet those financial services companies making panicked changes to websites in a desperate bid to avoid the dreaded ranking drop could be doing more damage than they realise.
Too Scared to Personalise?
May 11, 2015 Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship?
Personalisation - Robotic precision
May 5, 2015 The algorithms of today’s programmatic world mean that winning the attention of the consumer has become a precise science.
What Does the Rest of 2015 Have in Store for the Finance Sector?
May 5, 2015 From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 is on retention and cross-selling – and that means fundamentally changing the way financial services companies interact with customers and sell products.
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