News & Press
Maxymiser Achieves Highest Scores for Current Offering and Strategy in Independent Report on Online Testing Platforms
October 2, 2015 Oracle’s Maxymiser, the global leader in customer experience optimization, received the highest ratings in the Current Offering and Strategy categories, and was named a Leader in The Forrester Wave: Online Testing Platforms Q3 2015 from Forrester Research.
Five steps to creating a personalization strategy
September 9, 2015 Organizations across every market recognize the importance of giving customers an engaging, relevant online experience. Whether the focus is driving repeat visits or higher transaction values – or both - ensuring the entire customer experience is engaging, relevant and reflects the context of what that individual is doing at the time, is essential.
Maxymiser Announces Details of its Second Customer Success Symposium of 2015
September 4, 2015 Maxymiser has announced the agenda for its bi-annual Customer Success Symposium. The speakers, including representatives from Standard Life, Clarks and American Express.
Three pillars of optimisation
August 26, 2015 Telcos continue to wrestle with the challenge of two highly distinct visitors: existing and prospective customers — both of which have completely different needs and expectations when arriving on a website.
Maxymiser aims for enhanced cross-channel experience with new API update
July 30, 2015 Maxymiser, customer experience optimization team has announced major developments to its optimisation suite with its latest API update - Campaign Design AP.
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