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News & Press

Maxymiser boosts product extensions with 9.1 update
Maxymiser has announced a set of further extensions to its optimization suite with update 9.1. 
Mobilegeddon Response Risks Customer Experience for Banks and Insurers
The furore surrounding Google’s new mobile friendly ranking algorithms has been intense – yet those financial services companies making panicked changes to websites in a desperate bid to avoid the dreaded ranking drop could be doing more damage than they realise.
Too Scared to Personalise?
Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship?
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Personalisation - Robotic precision
The algorithms of today’s programmatic world mean that winning the attention of the consumer has become a precise science.
What Does the Rest of 2015 Have in Store for the Finance Sector?
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 is on retention and cross-selling – and that means fundamentally changing the way financial services companies interact with customers and sell products.


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