News & Press
The smart approach: how multivariate testing has informed multichannel engagement in a mobile world
April 16, 2015 Carphone Warehouse recognises that a consistent offering across all channels provides a seamless multichannel experience for their customers. Their CXO strategy is helping them to achieve this.
Increasing the average booking value of ferry and cruise customers
April 15, 2015 The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products can mean the difference between profit and loss on any single journey.
Follow the Money
April 8, 2015 It is time for media companies to wake up to the growing gulf between consumers’ cross-channel experience and create an optimisation centre of excellence that treats every channel equally.
Top mobile tips: Follow the money when it comes to optimisation
April 7, 2015 Steve Keightley, Head of Media at Maxymiser says it is time for media companies to wake up to the growing gulf between consumers’ cross-channel experience and create an optimization centre of excellence that treats every channel equally.
STA Travel employs hybrid approach to optimisation with Maxymiser
March 30, 2015 STA Travel, the world’s largest travel company for students and young people, has partnered with Maxymiser to develop an optimisation strategy with the aim of strengthening the connection between its online presence and retail stores whilst increasing conversion rates and creating a holistic customer experience.
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