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Personalisation - Robotic precision
The algorithms of today’s programmatic world mean that winning the attention of the consumer has become a precise science.
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What Does the Rest of 2015 Have in Store for the Finance Sector?
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 is on retention and cross-selling – and that means fundamentally changing the way financial services companies interact with customers and sell products.
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Camelot forms optimisation partnership with Maxymiser
Camelot UK, operator of the UK National Lottery, has partnered with marketing optimisation specialists Maxymiser to improve customer experience, user journey and the marketing data insights on Camelot UK’s digital inventory.
What does the rest of 2015 have In Store for the Finance Sector?
From account switching to the inexorable rise of aggregators, financial services companies are entering a period of unprecedented competition. As a result, the focus in 2015 is on retention and cross-selling – and that means fundamentally changing the way financial services companies interact with customers and sell products.
Increasing the Average Booking Value of Ferry & Cruise Customers
The cruise and ferry industries may enjoy a different customer profile and face different competitive challenges but there is one underpinning goal that they both share: the sale of ancillary products can mean the difference between profit and loss on any single journey.

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