News & Press
Maxymiser aims for enhanced cross-channel experience with new API update
July 30, 2015 Maxymiser, customer experience optimization team has announced major developments to its optimisation suite with its latest API update - Campaign Design AP.
Maxymiser Annouced as a Retail Systems Awards Finalist
July 17, 2015 We are pleased to announce that we have been shortlisted for the Online Technology Vendor of the Year Award in the Retail Systems Awards 2015.
Maxymiser boosts product extensions with 9.1 update
May 18, 2015 Maxymiser has announced a set of further extensions to its optimization suite with update 9.1.
Mobilegeddon Response Risks Customer Experience for Banks and Insurers
May 12, 2015 The furore surrounding Google’s new mobile friendly ranking algorithms has been intense – yet those financial services companies making panicked changes to websites in a desperate bid to avoid the dreaded ranking drop could be doing more damage than they realise.
Too Scared to Personalise?
May 11, 2015 Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship?
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