Wyndham Hotel Group Selects Maxymiser to Boost Sales and Conversion Rates
Wyndham Hotel Group, LLC, the world’s largest hotel company based on number of hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), has teamed up with Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, to conduct website testing and personalization for Wyndham Hotel Group’s global hotel brands.
Wyndham Hotel Group has aligned with Maxymiser as one part of the hotel company’s multi-faceted strategy to drive increased business directly through its own online channels. The partnership will aim to boost ecommerce sales and conversion rates on Wyndham Hotel Group’s brand websites in an effort to increase brand contribution for franchisees and provide a better experience for consumers.
“Maxymiser’s expertise in conversion management, especially within the travel sector, made it an easy choice when selecting our first multivariate testing solution,” explained Gareth Gaston, senior vice president, global ecommerce at Wyndham Hotel Group. “Testing and optimization will not only help improve revenue and customer retention, but will help us reinforce our company’s mission to provide a better experience that caters to travelers’ needs, preferences and behaviors.”
Maxymiser, which has several global travel companies on its client list, will lead Wyndham Hotel Group’s efforts in website testing with MaxTEST™ (A/B and multivariate testing solutions), MaxSEGMENT™ (behavioral targeting/segment discovery) and MaxRECOMMEND™ (personalized product recommendations).
Additionally, Maxymiser’s unique managed services and OneTouch™ integration platform will allow Wyndham Hotel Group to manage all global website tests and changes without the need for coding and back-end work, leading to low cost of ownership, incredibly fast delivery to market and the ability to launch multiple test campaigns at once across a variety of localized and branded sites.
“Few industries have seen their commerce move online as fast as the travel industry; as a result, any online detail, big or small, can have a major impact on a company’s bottom line,” said Mark Simpson, Founder and President of Maxymiser. “By testing and targeting, Wyndham Hotel Group will know, unequivocally, what works and what doesn’t; will own a significant competitive advantage over its untested competition; and will enhance its online customer experience. We look forward to delivering higher conversion rates and tangible, ROI results.”