With Business Blossoming Online, Teleflora Selects Maxymiser to Further Increase Conversion Rates
International Floral Delivery Company Upgrades Their Multivariate Testing and Optimization Solutions
Sending flowers and gifts is one of the more obvious fits for the world of online retail. It’s quick, convenient, and a thoughtful way to show someone you care. So naturally, every website enhancement and change for a retail giant like Teleflora, the world’s leading flower wire service offering only hand-arranged, hand-delivered floral bouquets by local florists, carries a substantial impact to the company’s bottom line. With those online sales in mind, Teleflora has partnered with Maxymiser, the global expert in conversion rate optimization solutions, to conduct testing and segmentation for their website. The addition of Teleflora adds to Maxymiser’s global foothold in the retail industry.
Teleflora will utilize Maxymiser’s MaxTEST™ (A/B testing and multivariate testing solutions) and also MaxSEGMENT™ (behavioral targeting and segment discovery). Prior to Maxymiser, Teleflora utilized Autonomy Optimost, but after evaluating several competing services, the company chose Maxymiser based on their testing reputation in the retail industry, and their unique OneTouch™ integration platform and expert support. The OneTouch™ methodology allows Teleflora to launch testing and optimization campaigns without the need for coding and lengthy change control processes through their internal IT department. This means low cost of ownership, incredibly fast time to market and the ability to launch multiple test campaigns at once.
“Maxymiser’s track record of success and proven results, specifically in retail, are impressive,” said Van Vuong, Vice President of Ecommerce for Teleflora. “Additionally, their OneTouch™ integration process is unmatched in the marketplace, giving our team complete website control by eliminating the need for our IT department to perform content changes and testing. This will help make it easier for Teleflora to quickly adapt our site to consumer preferences and seasonality, which are essential to the success of our business.”
“We’re thrilled to add a company like Teleflora to our ever-expanding list of retail clients,” said Mark Simpson, Founder and President of Maxymiser. “Teleflora is a perfect fit for the services we offer, and will now be even more empowered to provide a relevant and engaging experience for their consumers. We look forward to helping them exceed their business goals, increase brand loyalty and embrace conversion optimization across their entire business.”
Teleflora is the world’s leading flower delivery service connecting customers with the nation’s best local florists for more than 75 years. All of Teleflora’s flower arrangements are artistically arranged and hand-delivered in keepsake vases using only the freshest flowers available through its member florist network. Headquartered in Los Angeles, California, Teleflora has more than 16,000 member florists throughout the U.S. and Canada, with an additional 20,000 affiliated florists outside North America. Through its extensive member florist network, Web sites including www.teleflora.com and www.findaflorist.com, and its toll-free line 1-800-TELEFLORA, the company offers consumers fast, convenient and high-quality flowers and keepsake products.