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Accounting for around 24% of online marketing spend, with increasing levels of competition, travel sector clients have a lot to gain from Maxymiser’s content optimisation solutions.
Search engines are the pre-eminent channel of marketing in online travel and customer loyalty can be pretty limited. Through optimisation of content Maxymiser can improve visitor conversions to booking and provide a more personalised experience so customers come back for more.
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"The European travel industry has been quick to realise the benefits of Maxymiser. Many operators have considerable analytics and bid management experience so now want to derive greater ROI for their efforts. Double-digit growth in conversion is the norm for Maxymiser’s travel clients"
Mark Simpson , Maxymiser
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Here are some common ways in which Maxymiser can improve Your Conversions.
Automated Multivariate Content Optimisation of:
- Landing pages and offers
- Product landing pages such as Hotels
- Search boxes and results pages
- Booking engine processes
- Promotions content/distressed inventory
Optimising Content for Segments for:
- Pay Per Click Optimised Landing Pages
- Geo targeted promotions to match starting locality
- Optimised affiliate landing pages
- Optimised cross-selling solicits
Personalised Optimisation of:
- User experience personalisation
- Optimising for user types like business, families, independent travel
- Promotional targeting combining data sources to identify propensities
- Increased attachment rates of other products (e.g. hotels with flights, insurance, etc)
- Optimising content for high user customer retention
- Optimising content for lapsed or “non-customers”.
See our travel client list, download a travel case study or
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