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Tim Brown, former Touch Clarity CEO, appointed CEO of Maxymiser

Tim Brown, ex CEO of behavioural targeting specialist Touch Clarity, joins Maxymiser to further develop rapidly expanding conversion management software business

Online content optimisation specialist, Maxymiser, has appointed Tim Brown as Chief Executive Officer, as part of the company’s drive to further increase market penetration of its conversion management software portfolio. Brown is an experienced venture capitalist (3i and Alta Berkeley) and he is also the former CEO of Touch Clarity (acquired by Omniture Inc. in March 2007).

Brown joins a rapidly expanding business that has been at the forefront of the online content optimisation market since being founded in August 2006. Maxymiser recently announced a doubling of revenues between Q1 2008 and Q1 2009. The company is VC backed and in December 2008 secured a substantial investment of £2million from Pentech and Scottish Enterprise’s Scottish Co-Investment Fund (SCF) to support the company’s next phase of growth.

Maxymiser also recently further bolstered its executive team with the appointment of Wayne Morris (formerly of Yahoo) as Sales Director and the company is actively recruiting for other roles in the business to add to its 40-strong workforce.

Maxymiser now has in excess of 60 clients in the UK including National Express, Alliance & Leicester, Wickes, Laura Ashley and T-Mobile. The company is seeing a high level of demand for its conversion management software products as marketers increasingly turn to online content optimisation techniques in order address under-performing e-commerce websites.

Commenting on his appointment as CEO at Maxymiser, Brown says, “I am very excited to be joining an ambitious company that has already achieved impressive growth. Maxymiser has firmly established itself as the market leader in the conversion management software sector by being able to tackle all aspects of website optimisation from testing and segmentation to recommendation and personalisation with a truly integrated platform. For any marketer looking to improve website performance, the Maxymiser solution delivers a very strong price/performance proposition.”

Mark Simpson, Founder and MD of Maxymiser, adds, “We are delighted that Tim Brown is joining us as CEO. Tim’s market knowledge and experience will be invaluable as Maxymiser begins the next stage of its business development.”

Simpson concludes, “We are currently seeing a step-change in the industry; to date, marketers have spent a fortune on driving traffic to their websites, yet the overall drop-out of visitors to sites and worse still the rate of abandonment by those with full baskets is staggeringly high. The smart marketers are now looking at increasing conversion performance in order to generate better online returns and this is where Maxymiser can have a real impact on a company’s bottom line.”

About Maxymiser

Maxymiser Onsite Marketing enables organisations to manage their conversion metrics and increase the effectiveness of any website’s content and design to deliver key metrics such as sales and click through rates. Maxymiser gives clear statistical proof of what content and designs work most successfully in converting site visitors and those which fail to do so, enabling marketers to refine content and design to deliver increasing ROI. Maxymiser’s solutions include Content MVT for multivariate testing, Content Delta for advanced visitor segmentation and Content BT for onsite behavioural targeting. Founded in 2006, Maxymiser is the leading European provider of Onsite Marketing solutions, serving over 60 clients and partnering with many industry leading organisations.