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TBG Signs Agreement with Maxymiser

Becomes first digital advertising agency to use Maxymiser’s optimisation technology

TBG, the independent digital advertising agency, has signed an agreement with Maxymiser, Europe’s leading onsite content optimisation provider, to use its technology as part of campaigns for TBG’s clients.

TBG will be the first digital advertising agency to adopt Maxymiser’s technology. The agreement also marks the first time TBG has used content optimisation software as part of its marketing strategies.

TBG will roll out the use of Maxymiser’s technology across several of its clients, allowing it to offer a more sophisticated and complete offering for their digital campaigns. The software will benefit TBG’s clients by providing data on how internet users respond to its adverts, allowing them to optimise their design and positioning, and thereby increase conversion rates and reduce acquisition costs or costs per customer.

More specifically, Maxymiser’s technology will allow TBG to track and monitor the whole journey of an internet user when engaging with its advertising and to optimise the messaging to the user in real time. This begins at the point when the advert is served and viewed by the user, through to conversion patterns on the client’s site.

Simon Mansell, managing director of TBG, said: “Our clients are some of the best-known and most innovative brand names in the market, and we are constantly looking at new technologies and products that will improve our service to them. We believe that by integrating Maxymiser’s technology into our campaigns, we can gain a real insight into consumer behaviour online that will produce significantly improved results.”

Mark Simpson, Managing Director at Maxymiser, said: “Online advertising is now a mature market. In order to provide their clients with better returns for their budgets, agencies are looking to technologies like ours to deliver a real competitive advantage. TBG is one of the UK’s major digital agencies so we are delighted to add it to our list of partners as the first digital agency we will work with directly.”

Maxymiser’s technology is used by a number of major brands including Figleaves, Guardian, QVC, National Express and LOVEFiLM.

Notes to editors

TBG London (www.tbglondon.com) is an independent digital advertising agency, focused on high quality digital media planning and buying, creative and brand strategy. TBG delivers measurable results to clients such as American Express, Cornhill Direct, MoneySupermarket.com, Sky Poker, Kwik Fit, Marks & Spencer and Harrods.

Simon Mansell, TBG’s Managing Director, founded the agency in 2001 and it is now one of the leading digital agencies in the UK. It was ranked ninth in New Media Age’s Top 100 Interactive Agencies 2007.

About Maxymiser

Maxymiser’s platform can quickly test many thousands of versions of web pages. It automatically serves the pages which achieve the highest conversion rate. This provides a very fast and objective method of increasing revenues by short-cutting processes which are traditionally subjective, onerous and often inconclusive. Many clients see substantial revenue increases within days of engagement. Their promotions are more accurately targeted and their user experience can be progressively refined. As result they enjoy increased revenue. www.maxymiser.com

Maxymiser was founded in 2006 and is based in the UK with offices in London and Edinburgh.