Success for National Express
Around one billion journeys a year are made on National Express Group’s bus, train, light rail and coach operations. Thanks to Maxymiser there are new quite a few more!
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Maxymiser’s technology has helped us to test our theories on design/layout of landing pages and registration forms in a quick and scientific way with results that cannot be questioned. Improving our conversion rate by 20% allowed us to invest more heavily in our online acquisition channels generating more new customers for the business at a lower cost.
