Source Interlink Media Selects Maxymiser for Self-Serve Multivariate Testing and Optimization of Automotive Websites

Source Interlink Media Selects Maxymiser for Self-Serve Multivariate Testing and Optimization of Automotive Websites

Maxymiser, the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions, today announced that it has been selected by Source Interlink Media, a division of Source Interlink Companies, to conduct comprehensive website testing for three of the company’s leading automotive sites: Motortrend.com, Automotive.com and Automobilemag.com.

“Maxymiser has been great at helping us set up successful self-serve testing on their easy to use platform. Their results and reputation were stellar, but the platform and the ease with which it integrates with existing analytics tools was what set them apart,” said Geoff DeFrance, Vice President of Product Management, Source Interlink Media. The company evaluated other leading testing and optimization solutions before selecting Maxymiser.

Maxymiser’s unique managed services and OneTouch™ integration platform allow Source Interlink Media to manage all website tests and changes without the need for coding and back-end IT work. This leads to a lower total cost of ownership, incredibly fast delivery to market, and the ability to launch multiple test campaigns at once across a variety of localized and branded sites. Source Interlink Media will employ MaxTEST™ (A/B and multivariate testing solutions) and MaxSEGMENT™ (behavioral targeting/segment discovery).

“By taking on Customer Experience Optimization, Source Interlink is revolutionizing their ecommerce capabilities,” explains Mark Simpson, Founder and President of Maxymiser. “Why waste money on guesswork when you can determine exactly what changes will deliver the greatest ROI? And for companies like Source Interlink Media, who have so much invested online, this knowledge is crucial to staying ahead of the competition.”