Solutions Overview
Maxymiser’s proprietary conversion management methodologies have been developed and refined across engagements with many of the world’s leading online organizations across all the major online verticals:
Content Optimization – the process of optimizing conversion rates throughout a website’s development road map using A/B..n and multivariate testing on all content changes. By measuring live visitor responses to large numbers of content variations we increase conversions by ensuring visitors experience the best performing content.
Website Personalization – the process of delivering engaging brand experiences treating each visitor and customer as an individual. We personalize promotional, functional and inventory content on web pages adapting them in session for each visitor. Our personalization is based on advanced real-time decisioning and machine learning using data we harvest in session and from offline channels.
Our clients benefit from:
- Continuous improvements in conversion rates and a transparent, attributable ROI
- The removal of need for costly and risky major website re-designs
- Expertise and full-service solutions to manage entire testing and personalization campaigns
- Industry-leading OneTouch deployment minimizing technical team involvement and Total Cost of Ownership
- Suite of advanced reporting functionality available on demand via the standard user interface
- Real-time visitor and customer insight
- Increased transaction values through personalized recommendations and retargeting
- Increased cross-sell and up-sell revenues through increased response rates to personalized onsite promotional offers
- Increased customer retention and loyalty
- Multichannel integration of customer experience and intelligence data
Learn more: ‘Maxymiser Solutions Overview’ data sheet Download now
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Live visitor testing with Maxymiser’s specialists allows us to continually challenge and beat the status quo
