Solutions Overview
As website marketing continues to mature, so do the techniques for managing and developing engaging and rewarding customer experiences. Maxymiser’s proprietary conversion management methodologies have been developed and refined across engagements with many of the worlds leading online organizations. We support marketing teams in all major online verticals including retail, finance, travel, media, gaming, social media and charity sectors.
Our Conversion Management solutions perform two principle functions:
Content Optimization – the process of optimizing conversion rates throughout a website’ development road map using A/B..n and Multivariate testing on all content changes. By measuring live visitor responses to large numbers of content variations, we increase conversions by ensuring visitors experience the best performing content. This process delivers conversion uplift and attributable ROI.
Website Personalization – the process of delivering engaging brand experiences which drive conversion, retention and revenue optimization. We personalize promotional, functional and inventory content on web pages adapting them in-session for each visitor. Our personalization is based on advanced real-time decisioning and machine learning using data we harvest in session and from offline channels.
Our clients benefit from:
- Continuous uplift in conversion rates and revenues
- Expertise and full-service solutions to manage entire testing and personalization campaigns
- Minimal technical team involvement and change constraints
- Suite of advanced reporting functionality available on demand via the standard user interface
- Real-time visitor and customer insight
- The removal of costly ground-up website re-designs and the risk they pose to conversion
- Increased transaction values through personalized re-targeting and recommendations
- Increased customer retention, saving on acquisition costs
- Multichannel integration of customer experience and intelligence data
Learn more: “Maxymiser Solutions Overview” data sheet Download Now
Contact Us
Please contact us if you have a question, comment or suggestion.
Resources
See our white papers
Case studies
The 14% uplift we have gained has lowered our cost per acquisition and allows us to be more competitive in our traffic acquisition efforts.
