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MaxSEGMENT™ Overview
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MaxSEGMENT™

Targeting Every Customer with the Most Relevant Content

Let’s face it: your site has thousands of visitors every day. And every day these visitors find you via a variety of sources. And every visitor is unique in their combined geography, demographics, site interactions, buying behavior, etc. So why would your website and testing solutions ever use a one-size-fits all approach?

The MaxSEGMENT™ segment targeting solution ensures that all of your visitor segment bases are covered further improving the stellar conversion rates achieved with A/B and multivariate testing.

Maxymiser’s solution proactively mines visitor (and customer) data, and then identifies clusters where additional conversions can be found. By carefully analyzing these segments of visitors with similar attributes or behavior, MaxSEGMENT™ can precisely target the most effective content for each segment. Real-time reports then track improvement in website conversion rates for each group, while allowing you to test variants within specific segments.

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Segment Targeting Benefits:

  • Additional increases in website conversion ROI
  • Enhanced user experience for more revenue and improved branding
  • Improved website conversion rates by targeting the most effective content for groups of visitors
  • Engage visitors based on their specific traffic source, demographics, geographic location, offline CRM data, etc.

    • With MaxSEGMENT™ you can effectively identify and target visitors regardless of what device they are using: computer, smartphone, iPad, etc, and then automatically display content they are likely to find the most compelling. And as with every Maxymiser solution, MaxSEGMENT™ is easily deployed with our OneTouch™ Network supporting the entire set of Maxymiser Customer Experience Optimization solutions with one simple line of Javascript added to your website.