MaxRECOMMEND™
Product Recommendations at the Individual Level
Using product recommendation technology for cross-sell, up-sell and website personalization campaigns is nothing new. We’ve seen retail giant Amazon.com using it for years-in fact, they championed the technology of ‘collaborative filtering’ for product affinity models.
Maxymiser’s MaxRECOMMEND uses proprietary ‘visitor affinity’ models in addition to product recommendation strategies already being employed by most major online retail brands. Our solutions serve the most engaging product or category recommendations at any stage in the customer journey, to increase the yield of key areas of site real estate, revenues and average cart size.
But the real difference in Maxymiser’s product recommendations is the ability to A/B and multivariate test the both the location of the recommendations (within the sales funnel and within the page) and the exact presentation of the recommendations themselves (graphic design, layout, number of recommendations, calls to actions). Small changes in these various site properties have proven to have just as big of an impact as the recommendations themselves. Guessing is simply not good enough.
Why We Recommend MaxRECOMMEND™:
- Increased revenue per visit and cart sizes
- Increases in visitor-to-customer conversions
- Set up recommendation campaigns on key product and checkout areas within days, rapidly producing increases in online revenue
- Target consumers by using all known data about them (not just about the products) for enhanced customer retention
- Exploit highly relevant recommendations in retargeting marketing emails and other digital channels, effectively boosting ROI for all your marketing efforts
- Maximize the yield of key real estate and promotional areas
This form of website personalization delivers immediate increases in visitor engagement, as well as ROI. As always, it’s delivered using Maxymiser’s industry-leading OneTouch™ Network, making it easy for any website to link up to website personalization, while ensuring a low Total Cost of Ownership.
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