Recommend and Retarget
Vanilla websites serve the same content to all visitors. This effectively assumes that all of your website visitors have the same needs – an assumption that restricts customer engagement and limits your brand to price-led competition and margin pressure. Imagine going to your local DIY store to buy nails, only to be persistently sold white paint. You might find the nails, but if at every point the store persists in trying to sell you paint, even when you make it clear you aren’t interested, your loyalty to the store will be impacted and you will certainly not leave the store with a larger basket. The same scenario happens in vanilla websites across all major verticals which fail to provide engaging, individual customer experiences.
Maxymiser enables contextual recommendation and retargeting campaigns using self-learning models based all the data gained across the optimization and testing campaigns that you have run:
- visitor and product affinity patterns
- propensity models which determine visitor and customer interest
- session and offline data to segments recommendations
- contextual information gained from semantic modeling
Automatically create highly targeted selections of engaging products or product categories:
Examples include:
- Personalized product or service recommendations for each visitor
- Contextualized selections based on a visitors most recent interest areas
- Personalized and retargeted navigation blocks to improve engagement
- Whole pages and journeys can be optimized by seamlessly combining this solution with the other optimization techniques available from Maxymiser’s integrated platform (see Multivariate Testing and Onsite Promotional Campaigns)
This form of personalization delivers immediate increases in engagement of prospects and customers. ROI will result from increased basket sizes, major gains in engagement metrics and maximizing the yield of the key areas of real estate on your site available for promotions. It is delivered using Maxymiser’s industry-leading OneTouch methodology, making it easy for any website to get started and ensuring a low TCO.
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Resources
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Success Stories
...by improving the layout and calls to action on our site, it was possible to create some astonishing improvements in performance
