Solutions Overview

OneTouch

Content Optimization

Multivariate Testing

Segment Targeting

Personalization

Onsite Promotional Campaigns

Recommend and Retarget

Multichannel Integration

Onsite Promotional Campaigns

Onsite promotional campaigns are a critical component of up-sell and cross-sell strategies. Maxymiser enables marketers to increase response rates to their promotional campaigns through real-time automated behavioral targeting. Marketing teams are able to deliver on multiple campaigns with granular objectives and continuously optimize the creatives within each campaign based on customer response rates. The results are significantly increased response rates, insight as to why and strong ROI.

The targeting of up-sell and cross-sell campaigns may be based on purely online and in session visitor data, or blended with offline customer data (see Multichannel Integration). Maxymiser gathers all this critical visitor and customer data within a patent pending web-speed database and makes automatic targeting decisions within milliseconds using advanced modeling techniques.

Comprehensive reporting is available in near real-time though our user interface so that marketing teams can gain deep, accurate and timely knowledge of what campaign creatives are working are why. Using the same OneTouch deployment as our other solutions ensures the industry’s lowest Total Cost of Ownership by removing all dependence on technical teams and code release cycles.

The benefits:

• Optimized response rates to up-sell and cross-sell promotions
• The modeling can exploit demographic, behavioral, CRM and propensity data as available; the richer the data the better
• Whole pages and journeys can be optimized by seamlessly combining this solution with the other optimization techniques available from Maxymiser’s integrated platform. See Multivariate Testing and Recommend and Retarget
• A ‘test and improve’ process optimizes each campaign creative and allows a large number of bold creatives to be tried withing each campaign
• Marketers can run to campaign schedules irrespective of site release cycles allowing coordination with other channel activity

Success Stories