Onsite Promotional Campaigns
Onsite Campaigns and discretionary content are a critical part of business and brand management. Maxymiser enables campaign marketers to increase insight, performance and measurability from their campaigns through live personalization and powerful targeting controls. Great campaigns engage customers in brands, products and services but often there is limited opportunity respond and optimize. Maxymiser enables marketing teams to deliver on multiple campaigns with granular objectives and optimize creatives within campaign schedules. The results are much greater accuracy, accountability and ROI.
Maxymiser’s Personalization solutions enable live personalization of campaigns based on blended of online, in-session and offline data intelligence. We empower marketers to optimise their revenue by effectively engaging visitors and providing powerful controls to optimize ROI. Maxymiser gathers all this critical visitor and customer data and makes automatic targeting decisions in-session, in milli-seconds. Maxymiser reports key segments and their best content so that marketing teams gain deep, accurate and timely knowledge of what defines their key visitor segments. Using One Touch marketers can gain full control of their campaign schedules and deliver their content through a high speed global network.
The benefits:
- Live personalization of campaigns maximizes ROI
- Marketing activity can increase as teams run with more targeted creatives concurrently
- Targeting data can include demographics, behavioural, CRM and propensity data
- Customer intimacy is improved through real-time targeting
- A test and improve process optimizes each campaign creative
- Marketers can run to campaign schedules instead of release cycles to integrate with other brand or channel activity
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