Multichannel Integration
Of all the commercial channels available to modern businesses, website sessions provide some of the richest visitor and customer intelligence data. In many businesses there is a great deal of expertise in the effective use of customer intelligence to increase response rates to marketing campaigns in offline channel; but very infrequently online. The challenge is that generation of an engaging personalized user experience online needs to take into account in session behavior and take content serving decisions in milliseconds. Existing CRM and modeling infrastructures were designed around the response times and interaction volumes found in retail and call centers; a vastly different approach is required online.
Maxymiser enables multichannel data to be leveraged in session; blending customer and visitor intelligence from any source and making real-time serving of personalized content based on all you know about the customer a reality. We help marketers deliver content to achieve optimal ROI by responding to the strongest indicators across live visitors and customer sessions.
Maxymiser achieves this by holding all the customer intelligence data in its Inline Database, a web speed repository that enables visitor and customer intelligence to be executable as pages load. Off-line customer data and predictive techniques such as propensity modeling can provide a powerful set of targeting data but it needs to be blended with live indicators so that personalization is automatic, responsive and dynamic. Maxymiser’s unique platform architecture built around the Inline database achieves this.
The benefits:
- Leverage the full predictive power of all your offline and online data for significant increases in response rates to online cross-sell, up-sell and recommendation campaigns
- Consistently target each customer regardless of device they are using; home PC, work PC, iPhone, iPad…..
- Exploit a single view of the customer held in the central customer intelligence database to ensure a consistent cross channel experience and maximize predictive power of all marketing models for increased revenues in all channel
- Maxymiser integrates simply with any current web application architecture
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Resources
See our white papers
Success Stories
By improving our conversion by 30% in less than a four week period, this has meant we can invest more effectively in our online acquisition channels
