MaxPREDICT™
Personalize Individual Online Experiences with Behavioral Targeting
They say no two people are alike. So, why would every visitor see the same content on your website?
The fact is website personalization is capable of driving significantly higher brand loyalty and revenues, and with automated behavioral targeting you will provide a more personalized individual online experience than with rules-based targeting.
Maxymiser’s MaxPREDICT™ enables marketers to target visitors with content and offers based upon each individual’s unique online behavior and profile. Your website homepage, landing pages, category or product pages, or any other web page, can now be dynamically driven with content and offers precisely tailored to each visitor.
MaxPREDICT™ goes beyond segment targeting to automatically predict the most enticing content and offer for each visitor based upon current and historic behavior. By monitoring visitor responses to content, MaxPREDICT™ learns and adjusts experiences automatically to optimize for your business goals.
With our unique web-speed Inline Database, MaxPREDICT™ can exploit everything you know about an individual, including customer data from other channels, to precisely target the most relevant content to each website visitor. With our OneTouch™ platform you’ll get started quickly with no need for IT involvement to launch your campaigns, ever again.
Why MaxPREDICT™:
- Target consumers individually and consistently using all known data about them-including the digital device that they are using: computer, smartphone, iPad, etc.
- Vastly increase response rates to category level or brand promotions and offers, and substantially broaden the number of offers provided on key marketing areas of your site
- Improve customer retention and brand loyalty through a more relevant customer experience
- Enhance individual online engagement and revenue
- Use real-time reporting for in-depth visitor insights and ROI discovery throughout the business that is seamlessly integrated with Multivariate Testing (MVT) campaigns
MaxPREDICT™ allows your site to easily identify strong and weak creative content, and automatically adjusts to consumers’ preferences in real time. You can now deliver website personalization within a proven ‘test and improve’ framework, while optimizing your entire website within days with our unique OneTouch™ Network.
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