Personalization
Websites which deliver highly personalized visitor experiences top the traffic rankings across the globe. As a result personalized websites own longer periods of upstream visitors’ sessions. Through personalization they engage visitors, display more relevant content that increases response rates to promotional material and assist the qualification processes that precede all transactions. This process is well managed by leading Web 2.0 sites and top tier e-commerce players. The threat for online brands is that if they fail to engage upstream visitors, they end up acting as another brand’s check-out or sign up process – something we at Maxymiser call “Vanilla Syndrome”. This scenario threatens profit and inflates CPA as qualified traffic is more expensive and retention comes under siege if someone else is better at engaging your customers.
Maxymiser supports live personalization campaigns than enable your website to respond and adapt in-session, test and improve content, and extract rich customer insight. Benefits include:
- Uplifts in visitor to customer conversions
- Improved visitor and customer retention
- Increase transaction values
- Improved campaign ROI.
Maxymiser enables a the Test and Improve framework to be implemented within the online campaign process.
Personalization with Maxymiser supports strategic marketing objectives including
- Delivering of individualized customer experience
- Integration of online and offline marketing functions based on ‘one view of the customer’
- Development of customer lifetime value
- The provision of deep visitor insight
To learn more see Oniste Campaigns, Recommend and Re-target and Multichannel Integration
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Resources
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Case studies
Reducing our bounce rate 19% in this first test is a superb result
