Personalization
Websites that deliver highly personalized visitor experiences top the traffic rankings across the globe. Through website personalization, they engage visitors by displaying more relevant content that increases response rates to promotional material and assist the qualification processes that precede all transactions. The threat for online brands is that if they fail to rapidly engage individual visitors they end up simply acting as another brand’s sign up process.
Maxymiser supports live web personalization campaigns that enable your website to respond and adapt in-session, test and improve content, and extract rich customer insight. Benefits include:
- Uplifts in visitor to customer conversions
- Improved visitor and customer retention and loyalty
- Increased cart sizes
- Improved campaign ROI
Maxymiser enables a ‘test and improve’ methodology to be retained within the online campaign process to ensure campaigns can be continuously improved based on objective decisions.
Web Personalization with Maxymiser supports strategic marketing objectives:
- Delivery of individualized customer experiences
- Integration of online and offline marketing functions based on ‘one view of the customer’
- Development of customer lifetime value
- Deep visitor insight to help refine future campaigns
To learn more see Onsite Promotional Campaigns, Recommend and Retarget and Multichannel Integration
Learn more about Maxymiser Web Personalization: ‘Website Personalization – Solution Overview’
Contact Us
Please contact us if you have a question, comment or suggestion.
Resources
See our white papers
Success Stories
The results of this test to our product page are fantastic, we hoped to improve customer value and preserve conversion rate but we increased both and expect $½ million uplift in revenue over 12 months as a result!
