Customer Experience Optimization
A truly personalized online customer experience — what essentially amounts to a custom website for every customer — has been the Holy Grail of Marketing for over a decade.
After all, consider the great lengths web marketers go to in order to collect data about their website visitors, not to mention all the time they spend poring over it in effort to predict what their customers look like, what they want, and how to best give it to them.
Now think about how little they actually do with this information. So little, that infact, they aren’t creating experiences, they’re creating single interactions.
Up until about five or six years ago, only the most cutting edge marketers had dabbled in online testing and optimization strategies. Today, any online business has the ability to optimize and personalize in real-time.
With Maxymiser you can turn every interaction into an experience, for every customer, across every digital channel.