Segment Testing and Targeting
Having deployed a Website testing framework in your marketing operation Maxymiser’s Segmentation Testing solutions ask the question – ”I have found the best content for the full cross-section of visitors so can I increase conversion by targeting segments and persona’s with specific content?”
In the course of running a website testing program Maxymiser’s software mines visitor and customer persona data and identifies clusters where additional conversion revenue is predicted. Maxymiser then analyses the stability of these segments and enables them to be implemented in our powerful rule engine. Real-time reports track the uplift in conversion rate for each rule and weightings controls allow you to micro test variants in-segments. And if your team don’t have the bandwidth to do this Maxymiser’s Client Services are always on hand to help.
The benefits include:
- additional uplift in conversion ROI
- the ability to micro test in-segment refining targeted content
- real-time visitor insight is gained as Maxymiser reports on significant persona data in your key segments
- Segmentation Testing is delivered using our One Touch methodology so its easy to get started.
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How effectively we exploit our existing traffic is becoming as commercially important to our business as acquiring that traffic in the first place.
