Solutions Overview

OneTouch

Content Optimization

Multivariate Testing

Segment Targeting

Personalization

Onsite Promotional Campaigns

Recommend and Retarget

Multichannel Integration

Segment Targeting

Having deployed a website testing framework in your marketing operation, Maxymiser’s segment (sometimes termed persona) targeting solution asks the question – ”I have found the best content for the full cross-section of visitors but can I now increase conversion rates further by targeting segments with specific content?”

In the course of running a website testing program, Maxymiser’s software mines visitor and customer data and identifies clusters where additional conversion revenue is predicted. Maxymiser then analyzes the stability of these segments and enables them to be implemented in a powerful rule engine. Real-time reports track the uplift in conversion rate for each rule and weightings controls allow you to micro test variants in-segments. And if your team don’t have the bandwidth to do this Maxymiser’s Client Services team are always on hand to help. The benefits include:

• Additional uplift in conversion ROI
• The ability to micro test in-segment, refining content targeted at each segment
• Real-time visitor insight is gained as Maxymiser reports on the significant visitor attributes that define your key segments
• Segment targeting is delivered using our OneTouch methodology so it’s simple to get started.

Learn more: ‘Segment Targeting – Solutions Overview’ Download now

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