Self-improving Websites Maximise ROI
19th March 2008
Self-improving Websites Maximise ROI
Coremetrics and Maxymiser partner to automatically optimise websites
Coremetrics, the digital marketing optimisation specialists, today announces a partnership with Europe’s leading onsite content optimisation provider, Maxymiser. The collaboration will allow businesses to track visitor response to content variations and automate the process of showing the right content in the right place at the right time to generate sales uplift
Today’s partnership enables Maxymiser to test the performance of different online content for clients and create fast solutions, complementing Coremetrics’ web analytics tracking. Maxymiser’s technology identifies the most successful content and serves it to more future visitors, enabling marketers to deliver maximum return on investment for their campaigns.
Mark Simpson, Managing Director at Maxymiser, puts the partnership into context explaining: “A web site is often the first customer touch point for brands and its content influences key customer behaviour and impacts sales conversion, subscription and click throughs. With high quality traffic becoming more expensive, it’s essential to get web sites working hard and delivering good results.”
Constant online monitoring ensures that as visitor habits change, Coremetrics and Maxymiser can together provide intelligent analysis and solutions to help web sites keep in step with customer expectations. The latest techniques, including multivariate testing, visitor segmentation and behavioural targeting, are all supported in the new partnership.
Richard Sheppard, VP and General Manager of EMEA, Coremetrics EMEA said: “Partnering with Maxymiser is a natural choice for Coremetrics. To date, analytics tracking has been the best tool for measuring success and works very well as a stand-alone service. However, this partnership takes optimisation to the next level by using the analytical data to create solutions which will improve online performance.”
Maxymiser’s platform can quickly test many thousands of versions of web pages. It automatically serves the pages which achieve the highest conversion rate. This provides a very fast and objective method of increasing revenues by shortcutting processes which are traditionally subjective, onerous and often inconclusive. Many clients see substantial revenue increases within days of engagement. Their promotions are more accurately targeted and their user experience can be progressively refined. As result they enjoy increased revenue. Maxymiser was founded in 2006 and is based in the UK with offices in London and Edinburgh.
Maxymiser’s technology is used by a number of major brands including Figleaves, Guardian, QVC and National Express.
Coremetrics is the leading provider of online marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts.
Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognised over $300m in documented ROI and 87 per cent of clients recognise ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered in Windsor, Berkshire with offices in France and Germany and corporate headquarters in San Mateo, California.
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 Multivariate testing enables website owners to test multiple content elements on a web page simultaneously to conclude the best combinations and generate an uplift.
Visitor segmentation segments traffic and target visitors with automatically optimised content (conversion and loyalty is increased by serving more relevant content to visitors).
Behavioural targeting optimises content based on present and prior behavioural interactions on an individual basis (targeting web site experience to driver conversion uplift).