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White Papers

  • Do you really know your high value customers online?

    Get insights into how leading brands are identifying their high value online customers and providing them with relevant personalized experiences and offers that drive conversions, revenue and loyalty.

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  • The Pitfalls of Responsive Design Without Testing

    Responsive design cannot and should not act as a ‘quick fix’ for brands looking to increase engagement and revenue across all devices/channels. This white paper will outline the benefits of responsive design, the role and impact of online testing, as well as major pitfalls to avoid.

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  • Online Gambling: Six Steps to Raising the Loyalty Stakes

    Now that online gambling is officially legal in the U.S, casino operators have a new online channel to size up customers, understand their behaviors and preferences and, most importantly, deliver seamless, engaging and personalized gambling experiences.

    Access our new white paper for six steps that will help U.S casino properties raise the loyalty and engagement stakes online.

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  • 5 Steps to Creating a Successful Optimization Strategy

    By integrating optimization more tightly into the overall business strategy, organizations can transform the customer experience and deliver additional incremental revenue to the business. This white paper we will explore the five key steps to a successful optimization strategy.

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  • Customer Experience Innovation in Retail

    Leading retailers put customers and their needs at the center of all decision making, and you should to. This whitepaper will explain what to prioritize and how to get started.

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  • Improving B2B Lead Generation with Online Testing

    This guide outlines testing strategies that allow B2B marketers make more informed decisions, based on hard data, to improve conversions. It will dive into specifics of why, what and when to test on specific pages.

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  • Optimizing Multichannel Retail is Complex – but Rewarding

    After years of debate, the era of truly synergistic multichannel retailing has arrived. Download this free white paper today to discover a proven approach to optimizing multichannel retail experiences.

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  • Big Data and the Online Customer Experience

    Three optimization techniques provide the link between big data and a turbocharged online experience for your customers.

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  • Money on the Table: Mobile, Context and Personalization are the Next Big Online Gaming Changers

    Learn more about how online/mobile optimization and personalization can help make sure your organization isn’t leaving money on the table. Read our white paper to discover a game-changing new approach to online gaming.

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  • Meet the Modern Day Merchant Prince

    With Website Optimization and Personalization, Chief Marketing Officers Can Marry the Art and Science of Merchant Intuition

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  • 6 Opportunities for Travel Companies to Transform the Customer Experience

    This white paper considers the key trends in online customer behavior, from mobile usage to social media,as well as the importance of ratings and reviews and outlines six key opportunities for the travel industry to improve the customer experience, increase ancillary sales, boost conversion and drive up average booking values per customer.

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  • Taming the Fickle Financial Services Customer

    Using Digital Personalization to Secure Consumer Loyalty and Boost Campaign Response Rates

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