Customer Experience Optimization Blog
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Six Steps to Turning Big Data into Great Customer Experiences
April 16, 2013 By Peter Ellen
The phenomenon of Big Data comes with both opportunity and sacrifice. On one hand, online businesses that make sense of Big Data will be able drive more effective customer decisions based on evidence, rather than guesswork—giving them a distinct advantage over the competition in a fiercely competitive marketplace. On the other, Big Data can also [...]
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Your Testing Program: Smart Ways to Get Your Team On Board
April 10, 2013 By Paul Dunay
Who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales?
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5 Ways to Deliver Happiness
April 8, 2013 By Nick Keating
At DRL Limited, they work, eat and play with the sole aim of making their customers happy. DRL Limited was formed in 2000 with the view to change how customers buy a kitchen appliance. To buy white goods previously involved a tedious process of trudging around shops, with limited product choice or product information – [...]
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More Traffic? Or More Conversions? No Contest.
April 4, 2013 By Mark Simpson
The reality is, if you provide a really stellar online experience, they will want to come back, again and again. Which makes the overall job simpler, and clearer.
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4 Ways E-commerce Can Drive Conversions From Green Initiatives
March 21, 2013 By Mark Simpson
Going green, online—is it worth it? The short answer is yes.
