Customer Experience Optimization Blog
June 18, 2013 By Ragini Bhalla
When Kleiner Perkins Caufield & Byers partner Mary Meeker issues her annual “Internet Trends” report, the digital and mobile community listens. The highly anticipated report, which is read by hundreds of thousands of marketing, advertising and technology professionals worldwide, includes everything from the latest wearable tech trends and mobile momentum to entrepreneurship and high-skilled immigration. [...]
June 10, 2013 By Nick Keating
Virgin Media sells through multiple channels. Matt Walton, Head of Online Sales at Virgin Media explains how test-and-learn has helped grow its share of the UK telecoms market – across all sales channels.
June 7, 2013 By Daniel Martin
Multichannel retailing has finally arrived. But to cash in, retailers need to lift their testing strategies – and indeed their customer insight – to a new and more complex level. The devil is in the detail.
June 5, 2013 By PaulDunay
When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds. These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. [...]