Customer Experience Optimization Blog
April 6, 2014 By Tim Ash
Mobile conversions can be tricky, but many of the general web site conversion rules still apply: never stop testing, focus on macro-and micro-conversions, always segment, and do the math. Device-centered problems like the lack of a physical keyboard are great to solve for, but only if you have a fundamental understanding of what you’re trying [...]
April 1, 2014 By Daniel Martin
Retail continues to evolve. And as the economic gloom lifts, it is clear that consumers are enjoying being back on the high street. But they are on the high street with mobile device in hand. Those retailers that are delivering a good mobile experience are inducing a measurable change in behavior. According to eConsultancy, whilst mobile traffic increased by 33% in the last 12 months, mobile sales increased by 100% – albeit from a very low base. However, where the mobile experience is good, those customers that opt to purchase via mobile are making a lot of purchases.
March 25, 2014 By Nick Keating
The financial services sector is renowned for the variety and complexity of the products on offer which makes it even more important to know customers’ preferences to make their purchase as simple and straightforward as possible. We talked to Lee Harries, Digital Customer Experience Manager at comparethemarket.com who talked us through the importance of optimization within a customer experience strategy.
Hello R/GA: Strategic Partnership Transforms Traditional Ad Agency Model To Adapt To “Age of the Customer”
By Dan Fertig
When Maxymiser was founded back in 2006, the iPhone had yet to debut and mobile devices had not taken on the life they have today in consumers’ lives and brands’ success. We entered the marketplace at that time to achieve one very important, albeit very challenging, objective – to help brands leverage digital in the [...]
March 18, 2014 By Daniel Toubian
In the world of digital retail and omnichannel marketing, eTail West is one of those events that people plan for well in advance. It’s the place to be if you want to hear top-notch retail executives from brands the likes of Zappos, TOMS, American Eagle Outfitters, CafePress, Talbots and Petco candidly share their digital perspectives, [...]