Customer Experience Optimization Blog
July 11, 2014 By Jeff Soriano
The mobile shift is underway. While ROI remains the focus of any marketing strategy, organizations must alter their understanding of revenue generation when it comes to mobile. Deloitte Digital estimates mobile-influenced commerce will reach $583 billion in 2014. The keyword is influence. When you think your mobile channel isn’t converting, take a closer look. Mobile [...]
July 8, 2014 By Nick Keating
In the global online marketplace it is a continuous challenge to tailor your brand’s messaging to suit unique, country-specific cultures and preferences. Understanding how your website, and the products and services it offers, are viewed and received, is critical to success. We spoke to Rick Weij, Analyst at Tele2 Netherlands; joint client of both Maxymiser and our partner ClickTale, about how the integration of our services is helping Tele2 achieve online growth at an international scale.
July 1, 2014 By Nick Keating
The rapid increase in on-demand services is changing the way consumers view TV, and forcing broadcasters to redesign their operations in line with a new media paradigm. We spoke to Owain Rowlands, Product Manager at Channel4.com about how optimization has given them the ability to measure and respond to viewing behaviors, helping them to inform future product development priorities.
June 17, 2014 By Nick Keating
As the market for mobile and tablet devices continues to expand, online retailers are redefining their strategies to satisfy consumers’ growing thirst for digital media. We talked to Matthew Lawson, Head of Conversion at AO.com about their optimization strategy and how optimization has improved the cross-channel experience for their customers.
June 9, 2014 By Nick Keating
As we all know, personalization is no longer an add-on benefit in customer interactions; it’s a necessity that can make or break a business. Today’s omni-connected consumers want and expect to feel a personal connection and build meaningful, authentic relationships with brands across multiple touchpoints. But what does that really mean and how can marketers fulfill that promise, everywhere and anywhere?