Customer Experience Optimization Blog
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Amazon vs. Wal-Mart – How Online Strategy Can Meet In-Store Opportunity
May 14, 2013 By Mark Simpson
When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.
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Why CMO’s Need To Be More Involved in Ecommerce
May 7, 2013 By Paul Dunay
If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.
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Success starts with Optimization
April 26, 2013 By Nick Keating
Last week saw us host our latest Customer Success Symposium and what a success it was. We had over 250 registrants (double the number that we had last year) and six presentations from our clients:
• easyJet
• Travelodge
• notonthehighstreet.com
• The Telegraph
• Sky Bet
• Tele2
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6 Things to Keep in Mind When Replatforming
April 25, 2013 By Paul Dunay
As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. When constant upgrades and revamps become daily tasks, or the functionality just isn’t meeting your growth demands, it might be a sign that it’s time to replatform—or migrate your site [...]
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Six Steps to Turning Big Data into Great Customer Experiences
April 16, 2013 By Peter Ellen
The phenomenon of Big Data comes with both opportunity and sacrifice. On one hand, online businesses that make sense of Big Data will be able drive more effective customer decisions based on evidence, rather than guesswork—giving them a distinct advantage over the competition in a fiercely competitive marketplace. On the other, Big Data can also [...]
