One Touch methodology
One Touch is how Maxymiser engages with websites and involves a one-time integration process. Part of Maxymiser’s Conversion Management Platform, it speeds up the conversion management process, so your website can evolve at any pace you demand and not be held to rigid release or refresh schedules. At the start of any conversion program, One Touch only needs a single piece of short JavaScript placed on a brand’s website template. With its various components such as onpage console, Publish Centre and Content Delivery Network integration, One Touch eliminates labor-intensive JavaScript customization, and provides a secure and independent development environment for tests and campaigns.
By eliminating the lengthy integration process which normally involves dealing with multiple pages and high amounts of custom coding, more testing can be achieved in the same time-frame, so websites can start delivering higher uplift more quickly.
The Benefits:
- Expedited conversion management programs produce more ROI
- Cuts the time and effort normally associated with multivariate testing
- Allows Maxymiser to deal with more dynamic content, faster
- Multivariate testing can operate independently of website release and refresh schedules
- Eliminates the burden of multivariate testing from the marketer
- No technical work needed on a per-test basis which greatly reduces demands on client technical team resource
- Secure environment maintains review and publishing control with client
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Resources
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Case studies
By improving our conversion by 30% in less than a four week period, this has meant we can invest more effectively in our online acquisition channels
