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Overview

The Single Conversion Management Platform

Maxymiser is a unique Conversion Management Platform enabling marketers to systematically improve the conversion metrics of web sites. Maxymiser uniquely provides wide-ranging optimisation solutions from a single powerful and scalable platform.

What makes Maxymiser so good is that it is not just a measurement tool. Its solutions each combine the capability to generate better content for visitors to your site and isolate the effect that content combinations have on user behaviour. Our reports can then predict which content combinations will delivery the best uplift in your conversion metrics. As a result you can see the specific contribution of usability, promotions and upsales improvements on your bottom line. You can also discover the granular changes and detailed combinations that improve performance.

Why is this so important?

Here are five good reasons:

  • Firstly all online marketers need more return on their acquisition efforts. Growing businesses would be crazy to leave this to subjective methods, but many do this often unwittingly
  • Analytics alone will not provide accurate data on how your usability, promotions and up sell developments contribute to conversion metrics. Analytics platforms are great but they cannot generate content and analyse its specific effects. If you want to achieve ongoing conversion rate uplift you need Maxymiser.
  • Identifying uplift in conversion rates, and specific content combinations, requires powerful statistics capabilities - unless you use them there is every chance you have selected the wrong content.
  • Adding a few points to your conversion metrics could be the best thing you have ever done. Better ROI boosts your margins and allows your business to be more competitive in your acquisition efforts.
  • Targeting visitors with specific content allows you to improve relevance and develop multiple niche capabilities from a single site, either on a segmented or one to one basis. This adds extraordinary power to your brand’s development.