OVERVIEW

Maxymiser is a software-as-a-service solution for automated content optimisation on web sites. Our customers enjoy uplift in revenue as we make their content work better for their customers.

Maxymiser combines techniques developed in direct marketing, web analytics and artificial intelligence systems and applies them to web content. Maxymiser allows you to maximise return on investment (ROI) by getting the right content in front of the right customers at the right time. This all happens dynamically and automatically, day and night.

Typical applications include optimising key web pages such as landing pages, registration pages, product pages and order pages, focusing on the individual factors that influence response rates. Content to be optimised can include promotions, calls to action, search functions, payment processes. Maxymiser is perhaps most effective when applied to areas of the site where customer intent is not highly qualified and demand is latent.

At Maxymiser we can support the design, creation, administration and optimisation of tests, the analysis of results, and the conclusions on performance of particular aspects of content.

Our technology proactively increases conversion rates by determining which web site elements encourage conversions, and which elements fail to impact, or may actually reduce conversion rates. It passes this intelligence to your web servers so that they can serve the best content.

By giving complete control over the individual elements of an online offer without altering existing e-commerce infrastructure, Maxymiser makes it easy to see which offers will convert the best or measure the value of other content ideas without expensive IT costs or an extended development timescale. Automated optimisation can be used to identify the best performing content and automatically show it to more visitors, increasing your conversion rate.