The benefits of web site segmentation

Maxymiser’s segmentation capabilities provide the ability to optimise content for specific customer segments.

Segmentation parameters include a range of web environment criteria which directly correlate with their consumption requirements. Web environment criteria include any details which correspond with a user’s session.

Criteria options include:

Keywords and search engines
Affiliates and inbound links
User operating system and browser
Geographic details from IP address
User journey within a site
Custom criteria specific to your business

By serving customer content that correlates more accurately with their intent, higher levels of conversion can be achieved.

Segmentation increases the fire power of your content by aiming it at a more appropriate target group, then optimising within that group.

To learn more see AUTOMATED PERSONALISATION or