THE BENEFITS OF OPTIMISING SEGMENTS |
Maxymiser’s segmentation capabilities provide the ability to optimise content for specific customer segments.
Segmentation parameters include a range of web environment criteria which directly correlate with their consumption requirements. Web environment criteria include any details which correspond with a user’s session.
Criteria options include:
- Keywords and search engines
- Affiliates and inbound links
- User operating system and browser
- Geographic details from IP address
- User journey within a site
- Custom criteria specific to your business
By serving customer content that correlates more accurately with their intent, higher levels of conversion can be achieved.
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Segmentation increases the fire power of your content by aiming it at a more appropriate target group, then optimising within that group. |
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To learn more see AUTOMATED PERSONALISATION or
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