Dynamically Test and Evaluate Customer Experiences
Many companies have spent vast fortunes honing and tweaking their web sites—yet it is often the smallest and least obvious details that make the biggest difference between conversion and abandonment. Making changes to content, functions and user experience is a precarious business—with few reliable reference points to determine the impact they will have on your visitors. The only real path to ensure success and capture real customer feedback is live testing with actual website visitors.
Maxymiser’s Online Testing solutions remove the guesswork from your creative process and empower your creative teams to deliver the optimal website experience. Web analytics were a great start at measurement, but they couldn’t tell you which customer experience performed better with different customer segments, or highlight the specific attributes of a customer that made a difference in the experience preferred.
MaxTEST™, is our A/B and multivariate testing solution that transforms the way you evaluate customer experiences and automatically discovers and highlights individual customer attributes that impact the choice of experiences for each customer.
Maxymiser’s Online Testing solutions are fully supported with end-to-end professional services as well as our OneTouch™ Network, so you can maximize profit, decouple your plans from IT code release cycles and deliver the highest ROI possible.