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In June 2007 the UK based trade body IMRG recorded a 55% rise in like for like online sales. With online markets booming now is the time to build customer relationships and loyalty by serving them optimised content.
In off-line retail direct contact with customers has long been the critical component in developing sophisticated merchandising strategies. For e-tailers the “back-to-the-floor” experience is non-existent. Maxymiser offers the opportunity to develop dynamic and conversion focused merchandising strategies across your customer base from landing pages to check-outs. Whether your key metric is sales, gross profit, liquidity, basket value or market share, Maxymiser can optimise content to achieve uplift.
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"With Maxymiser you can merchandise for markets, segments or individuals with endless optimised permutations all on offer simultaneously. It’s no surprise then that people buy more"
Peter Ellen, Maxymiser
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Here are big wins content areas for retail and leisure sites deploying Maxymiser.
Automated Multivariate Content Optimisation of:
- Landing pages and offers
- Category landing pages
- Search boxes and results pages
- Check-out processes
- Up-sell and cross selling
- Promotions content
Optimising Content for Segments for:
- Pay Per Click Optimised Landing Pages
- Geo targeted promotions to tap into local demand
- Optimised affiliate landing pages
- Optimised cross-selling solicits by traffic segement
Personalised Optimisation of:
- Personalised home pages
- Optimising for customer types like, new, regulars, occasionals
- Promotional targeting to match purchase histories and propensities
- Optimising up sell content for high user customer retention
- Optimising promotions for lapsed or “non-customers”.
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