Nine New Clients Sign with Maxymiser since New Year
Maxymiser, Europe‘s leading onsite content optimisation provider has finalised deals with nine leading UK online brands in the first two months of 2008.
The Guardian, Wickes, Yell.com, Fasthosts, View London, Allegran (Loopylove.com, DatingforParents.com) and JobsGroup.net (operator of the Just4 network of sites) enlisted Maxymiser‘s optimisation technology.
Gym operator FitnessFirst also came on board and is now optimising online customer acquisition whilst a premier automotive marquee is now using Maxymiser‘s onsite optimisation platform to increase test drive bookings online and boost returns from online marketing spend.
Guy Cookson, JobsGroup.net Marketing and Communications Manager remarked “Increasing our usability and reducing our CPA by driving more jobseeker registrations from our online acquisition activity is key to our future growth plans and we would hope that Maxymiser‘s ability to discover the best performing content will help us towards this goal.”
Mark Simpson, Managing Director, Technology for Maxymiser added “2008 will see increasing numbers of online marketing professionals focussing their efforts on optimising website content to increase the revenues they generate from existing traffic”.
Maxymiser provides onsite content optimisation to improve visitor conversion rates. Its flexible and progressive products are delivered in software-as-a-service form. These include Multivariate testing, Segmentation Targeting and Behavioural Targeting.
Maxymiser‘s platform can quickly test many thousands of versions of web pages. It automatically serves the pages which achieve the highest conversion rate. This provides a very fast and objective method of increasing revenues by short-cutting processes which are traditionally subjective, onerous and often inconclusive. Many clients see substantial revenue increases within days of engagement. Their promotions are more accurately targeted and their user experience can be progressively refined. As result they enjoy increased revenue.
Maxymiser was founded in 2006 and is based in the UK with offices in London and Edinburgh.