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Published Articles
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Friday Hookups: Is Your Customer Relationship in Danger?
May 11, 2012 CMS Wire Article -
This Time It’s Personal- New eBook Breaks Down Personalization
April 30, 2012 by Mark Simpson -
Let Your Customers Optimize Your Website for You
April 25, 2012 by Mark Simpson -
7 Ways to Increase Traffic via Pinterest
April 5, 2012 by Mark Simpson -
How Customer Experience Optimization (CXO) Can Stretch Your Marketing Dollars
March 30, 2012 by Mark Simpson -
Investor Growth Capital has Led a $12m Series B Financing Round for Maxymiser
March 2012, Maxymiser featured in Finance Monthly -
Customer Experience Optimization: A Custom Website for Every Customer
March 27, 2012 by Mark Simpson -
Argyle Interview with Mark Simpson
March 25, 2012 -
Real-Time Customer Feedback is the New Focus Group
March 23, 2012 by Mark Simpson -
How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]
March 18, 2012, Mashable Article -
Five Steps to Multivariate Testing (The Right Way) for Improving Online Customer Experiences
February 29, 2012 by Mark Simpson -
7 Ways Brands Should be Cashing in on Valentine’s Day
February 9, 2012 by Mark Simpson -
A/B Testing Social Media to Increase & Optimize Traffic
January 26, 2012 by Mark Simpson -
Put your online business to the test with real time data to succeed in 2012
January 27, 2012 by Wayne Morris -
In Depth: New EU regulations – how does the cookie crumble?
January 27, 2012 by Peter Ellen -
Maxymiser advise on EU cookie regulations
January 12, 2012 by Peter Ellen -
Maxymiser Raises $12 M For Its Website Testing & Optimization Solution
January 5, 2012, TechCrunch Article -
Why Marketers Who Engage External Experts Gain More from Testing and Optimization Programs
December 30, 2011 by Mark Simpson -
Retailers Tweak Sites to Spur Sales
December 23, 2011, Wall Street Journal article featuring Maxymiser -
Six Things Darwin Could Teach Marketers About Converting Browsers Into Buyers
December 21, 2011 by Mark Simpson -
How to test your way to giving a better online travel booking experience
December 20, 2011 by Mark Simpson -
Maxymise Your Sales this Christmas
December 20, 2011 by Wayne Morris -
Top 5 Mobile Commerce Mistakes to Avoid This Holiday Season
December 6, 2011 by Mark Simpson -
5 Steps to Capturing Fickle Consumers
December 1, 2011 by Mark Simpson -
A web optimisation strategy should be for life, not just for Christmas
November 29, 2011 by Wayne Morris -
2012 Forecast: 4 Emerging Trends in Online Travel
November 28, 2011 by Mark Simpson -
Personalization – Web Marketing’s Holy Grail
November 25, 2011 by Mark Simpson -
10 Top Tips For Boosting Mobile Retailing This Christmas
November 25, 2011 by Wayne Morris -
10 Retail Tips for Improving 2011 Online Holiday Sales
November 16, 2011 by Mark Simpson -
How to Test Multiple Variables on an Ecommerce Site
A Podcast by Mark Simpson on November 9, 2011 -
Reinvent your website without risk
November 8, 2011 by Wayne Morris -
How Mobile Insight Can Inform Online and Offline Marketing
October 26, 2011 by Mark Simpson -
Is Customer Experience Optimization Included in your Marketing Plan?
October 20, 2011 by Mark Simpson -
Loyalty Programs: Five Steps to a Five Star Online Travel Experience
October 3, 2011 by Mark Simpson -
End the Pricing War: How to Give Travelers the Online and Mobile Personal Touch for Improved Loyalty
September 15, 2011 by Mark Simpson -
Personal Services
September 6, 2011 by Mark Simpson -
How Disloyal Customers are Driving the Banking Business… And How to Fix It
August 31, 2011 by Mark Simpson -
Understanding the Value of Personal Mobile Retailing
August 26, 2011 by Mark Simpson -
Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment
August 15, 2011 by Mark Simpson -
Optimization 3.0: Conversion Management
July 29, 2011 by Mark Simpson -
How to to build and maintain traveler loyalty with Automated Digital Personalization
July 27, 2011 by Mark Simpson -
The Vacation Should Start On Your Site
July 11, 2011 by Mark Simpson -
Five Common Mistakes of Product Recommendations Campaigns
June 29, 2011 by Mark Simpson -
Mobile retailing gets personal
June 7, 2011 by Mark Simpson -
Optimizing your eCommerce Site for Mobile
May 31, 2011 by Mark Simpson -
The biggest opportunity to increase engagement and loyalty is in customer experience management
May 25, 2011; Interview with Mark Simpson -
A Vanilla Website Is the Worst Flavor of All
May 9, 2011 by Mark Simpson -
Innovation without Risk
April 27, 2011 by Wayne Morris -
Use GPS to Personalize the Mobile Experience
April 1, 2011 by Mark Simpson -
The New CRM: Connected Relationship Marketing
March 22, 2010 by Mark Simpson -
How can I cross-sell and up-sell on my website?
March 10, 2011 by Tim Brown -
Segment, Recommend, Rake It In
March 9, 2011 by Mark Simpson -
Using Web site best practice to increase mobile site conversion
February 28, 2011 by Mark Simpson -
How to design and develop for mobile sites
February 24, 2011 by Mark Simpson -
Dynamic Control
February 21, 2011 by Mark Simpson -
From Research To Booking To Check-In: Prepare, Tune Your Site For Traveler’s True Needs
February 14, 2011 by Mark Simpson -
Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)
February 11, 2011 by Mark Simpson -
Marketing and technology- The true cost of ownership
February 11, 2011 by Mark Simpson -
Optimize your website for any holiday
December 14, 2010 by Mark Simpson -
How to deliver a successful Christmas digital marketing campaign
November 29, 2010 by Mark Simpson -
Turn Website “Browsers” Into Buyers
November 22, 2010 by Mark Simpson -
The Web Engagement Tag Team: Testing and Personalization
November 18, 2010 by Mark Simpson -
Winding Up for a Record-Breaking E-Commerce Holiday Season
November 17, 2010 by Mark Simpson -
How online retailers can create a highly personalised experience
November 8, 2010 by Mark Simpson -
Ten top tips for maximising e-commerce sales this Christmas
October 27, 2010 by Mark Simpson -
Variety is the spice of life
October 25, 2010 by Mark Simpson -
The risk-free way to improve website conversions
October 19, 2010 By Mark Simpson -
Creating a truly personal experience
October 18, 2010 by Mark Simpson -
SEO Vs. Conversion Improvement: Where Marketers’ Spend Lies
September 27, 2010 by Mark Simpson -
4 Keys to Web Testing Success
August 26, 2010 by Mark Simpson -
A stitch in time- 10 tips for implementing multivariate testing
August 2, 2010 by Mark Simpson -
Maximize Your Web Site for Better Conversion
June 29, 2010 By Mark Simpson -
Taking the Personalized Marketing Path to CRM Nirvana
June 14, 2010 By Mark Simpson -
The power of ‘you’
March 1, 2010 by Mark Simpson
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