Press Releases
For press inquiries please email marketing@maxymiser.com
May '12
Micro Scooters UK partners with Maxymiser to grow online sales
Multivariate testing strategy to drive customer experience optimisation
May '12
Epson Selects Maxymiser To Improve Online Shopping And Customer Service Experiences with Multivariate Testing & Personalization
Epson sees the importance of optimizing web content, ecommerce, and support information to meet customer needs in the growing online segment.
May '12
Maxymiser to Host Personalization and Customer Experience Optimization Webinar on May 17th with Best-selling Author, Jeff Hayzlett
“Beyond Testing: How to Create the Ultimate Personalized Online Experience for Everyone”
Apr '12
WagerLogic selects Maxymiser to enhance online customer experiences
Multivariate testing will help e-gaming business increase registrations, deposits and lifetime player value
Apr '12
Maxymiser Releases Personalization eBook for eCommerce Marketers
This Time It’s Personal: An Introduction to Creating a Personalized Website Experience for Every Visitor
Mar '12
Brittany Ferries evolves website testing with Maxymiser to increase online bookings
Multivariate testing set to find winning formula for Brittany Ferries online
Feb '12
Rent the Runway Chooses Maxymiser To Optimize the Online Customer Experience
The Fashion World’s Hottest Start-Up Embraces Multivariate Testing and Behavioral Targeting.
Feb '12
Maxymiser Brings Home Two Multivariate Testing Awards
Global Multivariate Testing and Personalization Leader Wins Accolades from WhichTestWon for Work with The Telegraph
Feb '12
Lacoste footwear and clothing licensees target European web expansion with help from Maxymiser
Multivariate testing from Maxymiser will help LACOSTE clothing and footwear licensees boost web sales in the UK and Europe
Feb '12
Maxymiser Shortlisted for Three Econsultancy Innovation Awards
Multivariate Testing and Personalization Firm Honored in Travel, Web Optimization and Mobile Categories
Feb '12
AsiaRooms.com signs contract with Maxymiser to increase hotel bookings using Multivariate testing
Partnership with Maxymiser enables AsiaRooms.com to test multiple website variations with live customers to see which changes have the biggest impact on hotel reservations
Jan '12
Maxymiser to Host Free Online Testing Webinar on February 15th featuring Independent Research Firm
Joe Stanhope, Customer Intelligence Analyst to Reveal New Research on Multivariate Testing Best Practices and Market Implications
Jan '12
Maxymiser Appoints Shawn Jones as Senior Solutions Consultant
Multivariate Testing and Personalization Expert Adds to North American Expansion
Jan '12
Laterooms.com boosts conversions with website personalisation and testing from Maxymiser
Partnership with Maxymiser enables LateRooms.com to create truly personal shopping experience for customers booking hotel accommodation via the website or mobile devices
Jan '12
Maxymiser Releases New eBook for eCommerce Marketers: Creating the Ultimate Online Experience
How To Use Multivariate Testing to Improve Customer Experiences–
Jan '12
Rank Interactive signs with Maxymiser to deliver conversion rate optimisation programme
meccabingo.com, grosvenorcasinos.com and bluesq.com will use A/B and multivariate testing from Maxymiser to boost conversion rates
Jan '12
Online Gaming operator GVC achieves 18% conversion uplift with Maxymiser
Multivariate testing and consultancy from Maxymiser delivers 18% increase in client downloads on GVC’s casinoclub.com brand
Jan '12
Wyndham Hotel Group Selects Maxymiser to Boost Sales and Conversion Rates
Wyndham Hotel Group, LLC, the world’s largest hotel company based on number of hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), has teamed up with Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, to conduct website testing and personalization for Wyndham Hotel Group’s global hotel brands.
Jan '12
Online Retailers Must Act Now to Meet May “Cookie Consent” Deadline
Maxymiser whitepaper and webinar helps brands put strategies in place today
Jan '12
Maxymiser Secures Series B $12 Million Investment From Investor Growth Capital And Pentech Ventures
New funding to allow multivariate testing and personalization company significant global expansion
Dec '11
Maxymiser helps boost subscriptions for ‘The Week’ with conversion management solution
Multivariate testing from Maxymiser is being used on ‘The Week’ subscriptions microsite to find the page designs, content and layouts that most effectively convert web visitors to paying subscribers
Dec '11
Maxymiser Releases New White Paper For Online Retailers
Capturing The Promiscuous Customer: How Online Retailers Can Use Multivariate Testing and Behavioral Targeting to Curb Disloyalty and Increase Conversion Rate
Dec '11
Ten Top Tips to Maximise Mobile Retailing this Christmas
‘Just when retailers are getting a handle on website personalisation and conversion rate optimisation for their websites, the extreme growth of mobile commerce throws a new challenge into the mix’ advises Wayne Morris, Maxymiser
Nov '11
Charles Tyrwhitt enhances online customer experience with conversion management suite from Maxymiser
Luxury shirt brand boosts online sales and removes the danger of making the wrong decisions about website changes by implementing multivariate testing from Maxymiser
Nov '11
Wheretosleep selects Maxymiser to increase online holiday bookings on new website
Travel accommodation website uses Maxymiser to generate conversion uplift by testing live visitor reactions to page content and layout
Nov '11
Maxymiser Releases New eBook: Turn Browsers Into Buyers: The Marketer’s Guide to Creating the Ultimate Online Customer Experience
Why Optimization and Testing Will Make Your Business Better, Smarter, Faster
Nov '11
Former Head of Optimisation at The Financial Times joins Maxymiser
Sandra White joins Maxymiser as Managing Consultant to provide strategic direction and best-practice advice to customers, helping them to drive conversion uplift
Nov '11
Maxymiser Wins 2011 Retail Systems ‘Online Technology Vendor of the Year’ Award
Maxymiser recognized by Retail Systems for helping retailers to listen and respond in real time to customer preferences, boosting online conversion rates.
Sep '11
Mark Simpson of Maxymiser To Keynote EyeForTravel Conference with Facebook, Google, TripAdvisor and LinkedIn
Discussion around online customer experience management part of the 2011 Travel Distribution Summit North America show
Aug '11
buyitdirect.co.uk aims to generate £50million increase in revenue using Maxymiser
Conversion rate optimisation solution from Maxymiser will enable BuyitDirect to achieve a 50% increase in conversion rates
Aug '11
Finish Line Selects Maxymiser, Inc. to Optimize the Online Customer Experience
Premium Retailer of Athletic Footwear to Use Multivariate Testing and Segmentation
Aug '11
With Business Blossoming Online, Teleflora Selects Maxymiser to Further Increase Conversion Rates
International Floral Delivery Company Upgrades Their Multivariate Testing and Optimization Solutions
Jul '11
Stena Line increases conversion rates by 6% with Maxymiser
Ferry operator partners with Maxymiser to increase sales and provide a better experience to customers that book online
Jun '11
M and M Direct boosts e-commerce sales with Maxymiser’s online conversion management suite
Fashion etailer improves online engagement with expert multivariate testing and digital optimisation
Apr '11
Maxymiser Announces 211% Growth Rate
Global Conversion Management Leader Continues Rapid Year-Over-Year Growth
Apr '11
Mitchell Williams To Head Maxymiser’s Expanding Sales Division
Leading Provider of Digital Conversion and Optimization Solutions to Grow U.S. Presence Under New Vice President of Sales and Customer Success
Mar '11
Maxymiser Founder and President to lead OMMA Metrics Discussion on How to Use Multivariate Testing to Increase Conversion Rates
Mark Simpson speaking at industry conference on digital metrics and measurement in New York City, March 23, 2011
Mar '11
Mark Buckallew Named Maxymiser’s New Director of Product Marketing
Buckallew to focus on defining and expanding market category, along with ensuring strength of Maxymiser’s presence.
Mar '11
Mobile Gets Personal: New Mobile Tool Allows Marketers To Personalize Mobile Sites Based on User Behavior, Preferences, Device and Existing CRM Data…In Real Time
Maxymiser’s MaxMOBILE™ Empowers Marketers with Web-Quality Personalization to Increase Mobile Marketing ROI
Feb '11
Online Gaming Business Brings Maxymiser to the Party
PartyGaming teams up with online conversion management specialist Maxymiser to test its web content in real time and reduce the risk of making the wrong changes.
Feb '11
Telegraph Media Group Selects Maxymiser To Boost Conversion Rates and Increase Customer Engagement
Conversion Management Solution From Maxymiser Will Enable Objective Decision-Making and Continual Website Refreshment Based on Live Visitor Feedback
Jan '11
Maxymiser Hires Brad Weitz as New Director of Client Services
Career-long Web Analytics and Conversion Rate Optimization Expert Brings Unique Insight to Relationship and Branding Management
Dec '10
Maxymiser Joins Demandware LINK to Deliver Integrated Website Optimization and E-Commerce Solution
Integration Empowers e-Retailers to Quickly Increase Revenue by Deploying Advanced Multi-Channel Conversion Management Solutions
Dec '10
Maxymiser Changes How Businesses Implement Digital Conversion Management Programs With the Introduction of Maxymiser 5
Introducing Maxymiser 5, a solutions platform that empowers marketers to continually optimize website content and personalize customer experiences across any digital channel.
Nov '10
Maxymiser Launches Quarterly “Conversion Cocktails” Series In New York City
Maxymiser will launch its quarterly Conversion Cocktails series in New York City. The Conversion Cocktails series is a free networking and educational event that brings B2C, D2C and B2B professionals together.
Nov '10
The Hut Group Gains 63% Increase in Sales Conversions with Maxymiser
Maxymiser delivers increased sales and an improved online shopping experience by implementing continual testing across The Hut Group’s website.
Nov '10
Maxymiser Appoints Scott Gilbert as Director of Digital Optimization
Company Intensifies North American Expansion, Adds Seasoned Website Optimization Expert
Nov '10
Top Ten Tips to Optimize Websites for a Successful Holiday Shopping Season
Online conversion management leader Maxymiser, Inc. today announced the top ten ways that internet retailers can drive online shopping revenue as consumers continue to increase their online shopping frequency — specifically during the holiday season.
Sep '10
Digital Marketers Name Conversion Improvement Their Top Website Priority in Industry Survey
Converting visitors may be most marketers’ primary website challenge, yet most are focusing their budget on search and SEO, according to a recent survey of nearly 300 senior-level marketers.
Sep '10
Crew Clothing Partners with Maxymiser to Increase Conversion Rates and Drive Online Sales
Full suite of technology and consultancy services from Maxymiser enables Crew Clothing to test hundreds of website variations, without requiring any technical assistance.
Aug '10
4 Keys to Web Testing Success
http://www.emarketingandcommerce.com/article/4-keys-web-testing-success/1
Aug '10
Paddy Power Gets Better Odds with Maxymiser
Maxymiser delivers 20% increase in sales conversions, whilst removing the need for expensive and risky website re-designs
Jun '10
Kwik Fit Insurance Adopts Conversion Management Solution from Maxymiser
Insurance specialist will use Maxymiser to provide scientific proof of winning web content, removing the guesswork from web changes and avoiding the risk of getting it wrong.
May '10
PKR Partners with Maxymiser to Take the Gamble out of its Website
Next generation online poker operator adopts conversion management solutions from Maxymiser to help improve customer acquisition through compelling online content.
May '10
bmibaby Invests in Maxymiser Conversion Management
Initial tests with Maxymiser drive 18% uplift in advance seat assignment through 250+ trials of different web page layouts, sequences and content.
Apr '10
lastminute.com Appoints Maxymiser as Strategic Partner for Conversion Management
Leading online travel and leisure retailer to improve conversions through a combination of dedicated technology and consultancy from Maxymiser
Apr '10
EasyRoommate Signs Contract with Maxymiser to Increase Online Conversions and Grow its Membership Base
Flat and house sharing website to use Maxymiser’s technology and consultancy services to improve conversions on payment page
Feb '10
Waterstone’s Signs Contract with Maxymiser to Convert Web Traffic into Sales
Maxymiser solution enables UK bookseller to drive additional revenue as focus moves from customer acquisition to conversion management.
Jan '10
Maxymiser ‘One Touch’ Enables Marketers to Halve Website Testing Times and Achieve Faster Conversion Uplift
Marketers can now go live with multivariate tests in a matter of days rather than weeks, without needing any intervention from the IT team
Jan '10
Opinion: The Power of ‘You’
The potential impact of personalised marketing over the web is enormous, but companies must move quickly to seize it.
Nov '09
ASDA Achieves 19% Bounce Rate Reduction Using Maxymiser
Maxymiser’s Conversion Management solutions enable ASDA to refine web content and design based on real customer behaviour rather than guesswork
Sep '09
Opinion: Beta is Better
The most effective web stores are works in progress, using real customer behaviour to drive small, iterative improvements on an ongoing basis.
Aug '09
Aurora Fashions Selects Maxymiser to Increase Ecommerce Sales
Maxymiser’s conversion management solutions will help determine best performing content on websites of Karen Millen, Oasis and Coast.
Jun '09
Stemming the Leaks Online
Amazon’s web site didn’t achieve the results it enjoys today through guesswork and a two-year design cycle. Live testing and iterative tweaking is the key to high conversion rates, says Mark Simpson, MD of Maxymiser.
May '09
Tim Brown, former Touch Clarity CEO, appointed CEO of Maxymiser
Tim Brown, ex CEO of behavioural targeting specialist Touch Clarity, joins Maxymiser to further develop rapidly expanding conversion management software business.
May '09
New Research Finds that 82% of Shoppers Continue to Leave ecommerce Sites Empty-Handed
Businesses need to wake up to the appalling leakage that is taking place as visitors move through their web pages, states Mark Simpson, MD of Maxymiser.
May '09
Why can only 4.6% of Marketers Identify Winning Web Content by Eye?
Research survey by Maxymiser demonstrates that marketers cannot rely on guesswork to determine web content if they are to maximise online sales.
Apr '09
Recruitment website publisher doubles vacancy searches using Maxymiser Technology
Maxymiser enables Top Appointments Limited to determine which web content will help to increase vacancy searches and applications.
Mar '09
Maxymiser accelerates expansion with appointment of Wayne Morris as sales director
Online content optimisation specialist appoints former Kelkoo Sales Director to spearhead growth.
Jan '09
Maxymiser Secures £2m of investment funding
New investment will help Maxymiser to grow its share of the Onsite Marketing sector as company expands in the UK and Europe.
Jan '09
Carphone Warehouse online arm uses web content optimisation software to improve user experience and drive online sales
e2save.com, an online trading division of The Carphone Warehouse, the UK’s biggest mobile phone retailer, is deploying new content optimisation technology from Maxymiser on its website.
Dec '08
Adknowledge partners with Maxymiser to optimise the entire online journey
Maxymiser, the leading conversion management specialist, and Adknowledge, the world’s largest Social Ads platform, have formed a partnership to provide a complete optimisation package to e-tailers.
Aug '08
Maxymiser Launches Email Optimisation Software
UK brand managers and marketers can now respond to customers’ online behaviour in ‘real-time’ by creating relevant and timely email content on the fly.
Aug '08
Maxymiser Signs Strategic Norwegian Partner
Maxymiser, Europe’s leading onsite marketing company today announces a strategic partnership with Arena Data, Norway’s leading web analytics reseller and service company.
Jun '08
Elbrus Maxymised
Maxymiser’s founder has taken uplift to heart and scaled Europe’s highest mountain in the name of pushing conversions to the extreme.
May '08
Maxymiser Launches Dedicated Behavioural Targeting Suite to Personalise Online Experience
Maxymiser Launches Dedicated Behavioural Targeting Suite to Personalise Online Experience
Apr '08
Maxymiser Showcases Content Optimisation Suite
Leading content-optimisation and behavioural targeting specialists illustrate how to improve click-through and conversion rates
Apr '08
Award-winning London Information Website Adopts New Technology to Personalise Users’ Web Experience
Content optimisation technology from Maxymiser provides ViewLondon.co.uk with the ability to assess the impact of personalised web content on click-through and conversion rates.
Mar '08
Maxymiser Signs Strategic German Partner
Maxymiser, Europe’s leading onsite content optimisation provider today announces a strategic partnership with e-dynamics, Germany’s leading web intelligence and analytics service company.
Mar '08
Self-improving Websites Maximise ROI
Coremetrics and Maxymiser partner to automatically optimise websites
Mar '08
Nine New Clients Sign with Maxymiser since New Year
Maxymiser, Europe‘s leading onsite content optimisation provider has finalised deals with nine leading UK online brands in the first two months of 2008.
Feb '08
TBG Signs Agreement with Maxymiser
Becomes first digital advertising agency to use Maxymiser’s optimisation technology
Jan '08
Former Touch Clarity CEO Joins Maxymiser
Maxymiser, Europe’s leading onsite content optimisation provider, has appointed Tim Brown to its Board. Tim joins the board at an exciting time as Maxymiser completes its first full trading year with nearly 50 client wins under its belt. Tim served as CEO at Touch Clarity from 2005 until acquisition by Omniture in 2007.
Nov '07
Onsite campaigns get personal
Figleaves.com, the world’s largest online retailer of branded intimate apparel, is adopting on-demand content intelligence technology – one of the first online retailers in the UK to do so.
Nov '07
Maxymiser builds Partner Network
Maxymiser today announced partnerships with nine leading online marketing and e-commerce brands. Offering a range of complementary products and services, these partners recognise the value that Maxymiser’s website optimisation technology can bring to clients.
Oct '07
Maxymiser Lead Intelligence Now Available on Salesforce.com`s AppExchange
Maxymiser today announced the availability of its content intelligence technology for website optimisation on salesforce.com`s AppExchange marketplace. With this technology, leads can now be targeted with highly personalised web content based on previously acquired data found in Salesforce.
Sep '07
Meet Maxymiser at ad:tech London
Maxymiser is exhibiting at the forthcoming ad:tech London, taking place at London’s Olympia on 26th & 27th September 2007.
Sep '07
Maxymiser Takes to the Skies with Flight Centre
A leading UK travel agency has enlisted Maxymiser to boost online performance. Flight Centre will use Maxymiser’s Content Intelligence solution to optimise their website and build revenues by increasing conversions to an enquiry.
Aug '07
Give Searchers What they Want, Faster
Maxymiser pay per click content optimiser ensures visitors find what they want faster. By linking page content to the search term entered, double digit increases in conversion rates to any goal are easily achievable.
Aug '07
Financial Services Wake Up to the Potential of Content Optimisation
Comparethemarket.com and three other major online insurance brands have enlisted Maxymiser`s content intelligence for a comprehensive programme of optimisation.
Jul '07
Maxymiser a Finalist for UK Internet Innovation of the Year
Selected amongst the final five for CNET Networks’ UK Business Technology Awards 2007
Jun '07
Maxymiser Hits the Acquisition Trail to Create Services Division
Maxymiser, Europe’s leading web site optimisation and behavioural targeting provider, has stepped up its offensive on the expanding onsite testing market by adding a services division to its portfolio.
May '07
Maxymiser Eyes Germany
London, 18th May 2007, leading European website testing and optimisation provider, Maxymiser will exhibit at the forthcoming ad:tech show in Germany.
Apr '07
Maxymiser’s Mark Simpson Talks at Internet World
Maxymiser’s Mark Simpson will give a unique insight into boosting conversions through website optimisation at next week’s Internet World show.
Apr '07
Maxymiser Continues Strong UK Debut with P&O Ferries, National Express and CheapFlights.co.uk
Maxymiser today announced that their unique multivariate testing technology has been selected by National Express Coaches, P&O Ferries and CheapFlights.co.uk.
Apr '07
Maxymiser Blog now Online
Read the blog at http://maxymiser.blogspot.com, we have our first three entries online already.
Mar '07
See Maxymiser at Ad:Tech Hamburg, Germany
Maxymiser will be exhibiting at At:Tech Hamburg in Germany giving you the opportunity to see our technology in action and to meet with our key staff first hand.
Mar '07
Maxymiser Launches White Label Product
Multivariate testing solution now available to resell
Mar '07
Maxymiser exhibits at InternetWorld
Maxymiser will be exhibiting at the largest and most important internet show in the UK, InternetWorld, in London on 1st-3rd May 2007.
Contact us to find out more or book a meeting
Feb '07
Maxymiser improves conversion rates for Datingbridge by 142%
Recent results from DatingBridge’s third optimisation piece of work with Maxymiser have shown a 142% increase in conversion rates, from visitors to the site to final sign-ups for the Dating Serivce.
Dec '06
Business Development Manager Joins the Team
Maxymiser, the leading provider of website testing and optimisation, announced today that Sonal Patel has joined as Business Development Manager.
Dec '06
Lovefilm uses Maxymiser to optimise their website
The leading provider of website testing and optimisation solutions, today announced that it has entered into a partnership with Lovefilm, the leading provider of DVD rentals online, to improve the efficiency of its on site content to increase website conversion rates.
Dec '06
Maxymiser Launches Continuous Optimisation Engine
Maxymiser announced today that it was adding to its depth of testing methodologies with the addition of its Continuous Optimisation Engine.
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Maxymiser’s technology has helped us to test our theories on design/layout of landing pages and registration forms in a quick and scientific way with results that cannot be questioned. Improving our conversion rate by 20% allowed us to invest more heavily in our online acquisition channels generating more new customers for the business at a lower cost.
