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Customer Experience Optimization Blog

  • What Happened, Next?

    February 8, 2012 By Wayne Morris

    It’s official: in 2011, online sales in the UK alone passed the £50 billion mark for the first time. But while the headline number there is remarkable, the more interesting story is the fact that for firms like Next, online sales are actually propping up the high street side of the business.

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  • A/B Testing Social Media to Increase & Optimize Traffic

    January 26, 2012 By Mark Simpson

    This blog first appeared on iMedia Connection on January 26, 2012.

    A/B testing is now widely used by marketers and ecommerce pros to let their live audiences decide the best-converting content for them. Many case studies point to sites seeing an increase in subscriptions, signups, and sales through even the smallest changes to elements on their website. Now, [...]

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  • We Love our Customers, and Infographics!

    January 19, 2012 By Ashley Eckel

    It was a very busy 2011 at Maxymiser in many ways. We hired a whole lot more people in all of our offices: USA, Germany, Ukraine and of course, the original, London. We brought on several new clients, up and even managed to throw some serious kick-ass Holiday parties across the globe.

    The other day, one [...]

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  • 5 Steps to Capturing Fickle Consumers

    December 5, 2011 By Mark Simpson

    How to catch comparison shoppers..and keep them.

    With expendable income being scarce in today’s economy, consumers have become highly skilled at comparison shopping. While shopping for the best deal once required serious effort — driving from store to store and/or comparing catalogs — it’s an easy process now. With just a few clicks, consumers can typically [...]

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  • Personalization – Web Marketing’s Holy Grail

    November 28, 2011 By Mark Simpson

    This article first appeared in Website Magazine on November 25, 2011.

    What does “personalization” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations [...]

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