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Customer Experience Optimization Blog

  • 3 key steps to creating a mobile customer experience roadmap

    April 4, 2012 By Tim Burge

    In the previous blog, based on my recent mobile customer experience webinar, we looked at the challenges facing online retailers today when it comes to truly integrating mobile with their strategy. We covered the fact that mobile is just a device, not a channel and we looked at how understanding patterns of convergence could inform [...]

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  • Customer experience optimisation for mobile

    March 28, 2012 By Tim Burge

    More customers than ever are using mobile – 45% those who have connected to the internet have also done so on a mobile device. But like other channels, ROI is held back by bad customer experiences online. Forrester has put the figure at 88% for people who have abandoned a shopping basket online – and [...]

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  • What Happened, Next?

    February 8, 2012 By Wayne Morris

    It’s official: in 2011, online sales in the UK alone passed the £50 billion mark for the first time. But while the headline number there is remarkable, the more interesting story is the fact that for firms like Next, online sales are actually propping up the high street side of the business.

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  • A/B Testing Social Media to Increase & Optimize Traffic

    January 26, 2012 By Mark Simpson

    This blog first appeared on iMedia Connection on January 26, 2012.

    A/B testing is now widely used by marketers and ecommerce pros to let their live audiences decide the best-converting content for them. Many case studies point to sites seeing an increase in subscriptions, signups, and sales through even the smallest changes to elements on their website. Now, [...]

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  • We Love our Customers, and Infographics!

    January 19, 2012 By Ashley Eckel

    It was a very busy 2011 at Maxymiser in many ways. We hired a whole lot more people in all of our offices: USA, Germany, Ukraine and of course, the original, London. We brought on several new clients, up and even managed to throw some serious kick-ass Holiday parties across the globe.

    The other day, one [...]

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