Content MVT – Multivariate Testing

Content MVT is the ideal solution for Marketing teams who need to improve their site's conversion rates. If you are interested in finding content which is going to deliver more revenue over the coming months and years, real-time testing (including multivariate and A/B) is the only accurate way of discovering that content and linking it specifically to new % points on your conversion. This is because most web businesses live in a highly dynamic environment where metrics change daily. If you can't directly link the metrics to the content there's every chance you might make the wrong decision.

CONTENT MVT is the world’s best multivariate testing solution and allows you to serve thousands of page combinations whilst measuring their conversion performance. As your tests progress CONTENT MVT enables you to show more visitors the best performing page combinations. This means a double win - you find the best performing content and chase improved conversion rates whilst you’re testing. You can break the stop start improvements of design life-cycles by making continuous improvement a central tenant of your online business.

Popular areas for testing include:

Landing Page Optimisation
Site Search Optimisation for keyword entry and results
Merchandising Optimisation
Interaction Optimisation
Process Optimisation, like sign-ups, forms and checkouts/shopping carts
Lead acquisition processes
Download and call to action solicits
Form and structure Optimisation, including templates and navigation
New site design validation