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MaxTEST™

A/B and Multivariate Testing to Optimize Customer Experiences

Have you ever made updates to your website based on “gut feeling?” Or rather, do you actually know the best design/content/layout combination to drive your online visitors to convert?

Maxymiser’s MaxTEST™ A/B testing and multivariate testing solution solves your website riddles by replacing subjectivity and guesswork with decisions based on data—data derived from feedback of your live online traffic. This level of intelligence and consumer-led decision-making will transform the way you evolve your website and give you:

  • Increased revenue and ROI through significantly higher conversion rates
  • An enhanced brand experience for site visitors, and higher repeat customers
  • Budget savings and removal of the risks normally associated with (unqualified) design changes
  • Rapid deployment of multivariate and A/B tests, without using your costly IT resources by using the OneTouch™ Network

MaxTEST Screenshot

Using a collaborative approach to determine an online brand’s goals, struggles and successes, MaxTEST™ serves multiple variants of content and structure simultaneously to site visitors, while monitoring and measuring the impact on conversion rates and revenue. Our best-in-class reports and dashboards provide an unrivaled depth of insight to determine the best design and site content for your brand, while enabling you to develop a strategic roadmap for ongoing website changes.

MaxTEST includes Continuous Optimization, advanced modeling unique to Maxymiser that automatically prefers better performing experiences during a test to ensure the best results while still testing all experiences.

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