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Mobile Gets Personal: New Mobile Tool Allows Marketers To Personalize Mobile Sites Based on User Behavior, Preferences, Device and Existing CRM Data…In Real Time

Maxymiser’s MaxMOBILE™ Empowers Marketers with Web-Quality Personalization to Increase Mobile Marketing ROI

Just when online marketers were getting a handle on website personalization and conversion rate optimization for their websites, mobile commerce entered the scene to shake things up a bit. As a result, marketers are now tasked with getting up to speed on mobile marketing best practices across a number of varying devices. Mobile optimization is particularly crucial to ecommerce-based businesses that must cater to users on-the-go and monetize their limited screen space through their site promotions, banners, registration forms and other content necessary to driving specific behaviors by speaking directly to an often-diverse buyer set. Recognizing the immediate need presented by the ubiquity of mobile devices and properties, and the growing demand of consumers, Maxymiser, the leading global provider of multivariate testing and website personalization solutions, has packaged the mobile services it provides to its customers into a tool designed specifically for marketers. The company today announced the resulting product, MaxMOBILE™, which is the newest addition to its suite of conversion optimization and personalization tools.

“MaxMOBILE™ introduces an incredible opportunity to marketers, as so few are getting their mobile strategies right at the moment. The limited size of real estate on mobile screens means there’s even more pressure to get messaging correct, right away, for each and every individual. There is zero room for guesswork with these platforms,” said Mark Simpson, Founder and President of Maxymiser, Inc.

MaxMOBILE™ enables marketers to perform the same quality multivariate testing, behavioral targeting and personalization techniques in mobile environments that they’ve come to rely upon for their traditional web properties. Specifically, marketers can now quickly optimize mobile site content, including site layout, promotions, data-submission forms, and any other content that speaks directly to their audience. And as with Maxymiser’s other suite of solutions, MaxMOBILE™ is supported by its IT-less integration platform, OneTouch™ —allowing marketers to rev up their mobile optimization strategies quickly and easily, with zero IT bottlenecks.

MaxMOBILE™ also enables multichannel marketing with the ability to leverage historical customer and CRM data to driver offers on mobile devices, and use behavior performed on a mobile device to later target content for the same visitor on web sites. MaxMOBILE™ also offers marketers advanced reporting and the ability to measure a campaign’s effectiveness, visitor volume, and acquisition across mobile devices and properties.