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Mitchell Williams To Head Maxymiser’s Expanding Sales Division

Leading Provider of Digital Conversion and Optimization Solutions to Grow U.S. Presence Under New Vice President of Sales and Customer Success

Maxymiser, Inc. the leading global provider of conversion rate optimization solutions, including multivariate testing and personalization for web and mobile, has named Mitchell Williams Vice President of Sales and Customer Success. From the company’s San Francisco office, Williams will be responsible for developing a strategic and scalable sales program and team to grow Maxymiser’s ever-expanding roster of global and national brands.

Williams brings with him over 20 years of experience leading sales and business development for enterprise SaaS companies, most recently as Senior Vice President of Sales and Business Development of The Vanella Group. Prior to that, he was at Art Technology Group, where he increased revenue 40% year–over-year for his region. Williams has also been responsible for sales growth and success of several enterprise software start-ups, including Pacific Edge Software, Valdero Corporation and Kadiri Inc.

“Mitch is perfectly positioned to help us leverage Maxymiser’s success in providing unparallel optimization, testing, and conversion services as we expand our global presence,” said Mark Simpson, President and Founder of Maxymiser. “With his proven ability to form lasting and productive relationships with leading companies like Motorola, Bank of America and Nike, he sees the endless opportunity for conversion and optimization services in the Americas.”

Williams holds a BA from Columbia University and an MBA from the University of Phoenix. He currently resides in Half Moon Bay, California, with his wife, two children, and the family’s Labrador retriever.