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Media companies have more than most to gain from content optimisation. Content is their core asset and editors, producers and those who commission it have been in the optimisation business for a long time. Maxymiser allows them to up-scale this in a multi-channel age where consumers expect highly relevant experiences.
The challenge media companies face online is quite stark. If they simply migrate existing business models online revenue will drop by up to 90%. To make matters worse the ad supply chain which they traditionally controlled has been seized by new players. But media organisations have a great asset in their premium content. This is their primary acquisition tool which can be leveraged against a range of revenue streams. Optimising how content relevance and effectiveness helps put the boots back on the media owner’s feet. Maxymiser therefore offers a great opportunity to optimise content and build customer intelligence.
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"The UK Association of Online Publishers Future’s Group identified four emerging mega-trends in the way we consume content: Participation, On-demand, Personalisation and Mobility."
UK AOP, 30th March 2007
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Typical optimisation strategies for service providers include:
Automated Multivariate Content Optimisation of:
- Landing pages and offers
- Service type landing pages
- Search boxes and results pages
- Subscription, registration and purchases processes
- Up-sell and cross selling of enhancements
- Promotions content
Optimising Content for Segments for:
- Pay Per Click Optimised Landing Pages
- Geo targeted promotions to tap into local sectors
- Optimised affiliate landing pages
- Optimised cross-selling solicits by traffic segment
Personalised Optimisation of:
- Personalised home pages
- Optimising for content customer types like, new, regular or premium
- Promotional targeting to re-engage lapsed users
- Optimising up sell to users, dependant on preferences
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