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Maxymiser’s Mark Simpson Talks at Internet World

Benefits of Multivariate Testing for Website Optimisation Exposed

London, 27th April 2007. Maxymiser’s Mark Simpson will give a unique insight into boosting conversions through website optimisation at next week’s Internet World show. His talk will demonstrate how small optimising changes made a significant effect to the conversion rate of LOVEFiLM.

LOVEFiLM is the UK and Europe’s leading online DVD rental provider. By deploying multivariate testing to optimise LOVEFiLM’s free trial sign up page, Maxymiser delivered a 13% uplift in conversions within one week through very minor alterations. The test allowed a number of call to action designs to be tested for visitor response against the default content. Maxymiser’s unique website optimisation technology allowed for easy implementation of the test and provided clear statistical reporting on the outcome.

The Internet World show is a key UK event for internet marketers and entrepreneurs, taking place at London’s Earl’s Court from 1st – 3rd May 2007. Maxymiser’s talk will be given on Wednesday 2nd May at 12.30pm in the Revolution Zone. Demonstrations of their web optimisation technology will be available at Maxymiser’s stand W461.

Internet World is a free to attend event, full details and a registration page may be found at www.internetworld.co.uk. Learn more about Maxymiser multivariate testing for website optimisation at www.maxymiser.com.