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Maxymiser Wins 2011 Retail Systems ‘Online Technology Vendor of the Year’ Award

Maxymiser recognized by Retail Systems for helping retailers to listen and respond in real time to customer preferences, boosting online conversion rates

Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, has won the 2011 Retail Systems ‘Online Technology Vendor of the Year’ Award. The Retail Systems Awards, which have been running for six years, celebrate excellence and innovation in information technology for the retail industry. The company, who has offices in London, New York, San Francisco, Edinburgh and Dusseldorf, works with a whole host of major global retailers including ASDA Wal-mart, MandM Direct, Charles Tyrwhitt, Crew Clothing, The Finish Line and Teleflora, to name a few.

The Retail Systems award judges were impressed with the benefits and revenue increases Maxymiser’s clients have experienced since implementing their SaaS-based conversion management solution and how it enables marketers to make smarter, objective decisions and deliver engaging online customer experiences, while improving the bottom line. Specifically, Maxymiser’s client, MandM Direct, implemented multivariate testing on its product pages in order to increase shopping cart conversion rates by 4%, improve purchases by over 4% and increase revenue per purchase by over 6%.

Maxymiser’s solutions allow retailers to test and personalize hundreds of different website variations in a live environment, in order to see which webpage layouts, sequences and content yields the best conversion results. Coupled with best-in-class reporting and expert-led consultants and test planning, Maxymiser gives retailers complete confidence that each time a change to the website is rolled out it, is converting online visitors to paying customers.

Tim Brown, CEO of Maxymiser explains, “We are delighted to have won the 2011 Retail Systems Online Technology Vendor of the Year Award as this provides independent industry recognition that we have a best-in-class customer experience optimization suite for retailers. Maxymiser has been the catalyst for substantial change in how retailers develop customer experiences based on objective decision making and continual website refinement. Even in some of the most challenging economic times we have ever faced, we are enabling retailers to drive incremental growth, by firmly putting the customer at the center of all website content decisions.”