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Maxymiser to Host Free Online Testing Webinar on February 15th featuring Independent Research Firm

Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, will host a free webinar featuring Senior Analyst, Joe Stanhope of Forrester Research, Inc. on February 15, 2012 at 2:00PM ET. The webinar, “Multivariate Testing: Everything You Need to Know to Be Successful” will   give attendees an exclusive guide to the evolution of conversion rate optimization and how to use multivariate testing to make an immediate impact on their ecommerce business.

In recent years, ecommerce brands across the globe have begun to ramp up theirwebsite experiences and revenues by deploying a variety of A/B and multivariate testing programs. Where marketers once had to rely on speculation in terms of what converts on a website, multivariate testing allows them to rely on data generated by live site visitors. Typical areas of focus for MVT campaigns include testing and tweaking layout, copy, imagery, registration and/or purchase funnels, and calls-​​to-​​action, to name a few.

In combination with Maxymiser’s Founder and President, Mark Simpson, Forrester Research, an independent research firm, will help attendees discover what multivariate testing is, why marketers should (and need) to deploy testing programs, what elements should be reviewed within the program, how to scale MVT to meet business demands and how to properly evaluate the various types of testing tools and vendors in the market.

Anyone can register for the multivariate testing webinar featuring Forrester for free on Maxymiser’s website, here.