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Maxymiser Takes to the Skies with Flight Centre

A leading UK travel agency has enlisted Maxymiser to boost online performance. Flight Centre will use Maxymiser’s Content Intelligence solution to optimise their website and build revenues by increasing conversions to an enquiry.

Flight Centre will use Maxymiser’s multivariate testing to measure the effectiveness of different creative and text content combinations towards generating an enquiry. Maxymiser’s technology will track visitor response to content variations and optimise towards those that provide the best uplift.

Robyn Simper, Online Marketing Manager, Flight Centre commented “after an enquiry, our travel consultants call or email online leads to further qualify their travel requirements. We hope to drive more visitors to complete our enquiry process giving our consultants more potential customers to speak to.”

Mark Simpson, MD, Maxymiser added “the use of our technology to increase the volume of web enquiries demonstrates its versatility; we can optimise towards any defined website goal, be that a conversion to a sale, maximising basket value or completion of an application process.”

The addition of Flight Centre to Maxymiser’s growing client list confirms the applications’ potential across consumer, retail, tourism, travel and financial online business sectors.

About Flight Centre

Flight Centre is one of the world’s largest and most successful independent travel retailers with more than 1,500 stores around the globe in Australia, New Zealand, South Africa, USA, Canada and the UK. In the UK Flight Centre has over 100 high street locations from Edinburgh to Glasgow through to Manchester and Birmingham and down to Bristol and Brighton. Flight Centre specialises in tailor making long haul holidays to key destinations including Australia, New Zealand, South Africa, Asia and the Americas.

About Maxymiser

Maxymiser is a software-as-a-service solution for automated content optimisation on web sites. Our customers enjoy uplift in revenue whilst we make their content work better for their customers. This means our clients increase their revenues by serving the right content, in the right place, to the right people at the right time.