AUTOMATED CONTENT SEGMENTATION

	"I was searching for Majorcan self-catering holidays and your site specialised in some great looking villas in Pollencia. Other sites where either a bit pricey orseemed to be for more general Spanish holidays.So I booked it."

Most traffic sources correlate to a customer’s intent, the key word being the most obvious case. Maxymiser allows you to segment your traffic and target visitors with specifically optimised content.

By serving more relevant content to visitors we can increase conversion and loyalty. Segmentation works well for landing pages where visitors come from different traffic sources and respond to content differently. For example, segmenting pay per click and affiliate sourced traffic allow optimised content by source and keyword group.

How it works.

Maxymiser boosts conversion % on segmented traffic because it makes the content more relevant to specific customer segments.

Segmentation criteria are not just restricted to keywords. Any Web Environment variable which is relevant to a business’s activities can be used. Web Environment variables include all relevant information derived from a web session or a traffic source. These include things like source, keyword, ad-group, and geographic location, browser type, time/date, etc.

Maxymiser then takes a single page on a site and generates multiple optimised pages for the chosen visitor segments. Segmentation drives increases in key metrics by drilling into a more customer specific form of content optimisation. So if you have different products and services for different people, automated segment optimisation can make a big difference to conversion rates.