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Maxymiser Releases New White Paper For Online Retailers

Capturing The Promiscuous Customer: How Online Retailers Can Use Multivariate Testing and Behavioral Targeting to Curb Disloyalty and Increase Conversion Rates

Adding to their growing list of resources, Maxymiser, the global expert in multivariate testing, personalization and optimization solutions, announced the release of their newest white paper, “Capturing The Promiscuous Customer: How Online Retailers Can Use Testing and Targeting to Curb Disloyalty and Increase Conversion Rates.” The white paper outlines the importance of testing, personalization, and product recommendations for online retailers who want to increase their customer retention rates. The white paper is available for free download on the Maxymiser website.

“Multivariate testing and behavioral targeting are largely recognized as some of the most effective solutions to increase conversion of website visitors to website buyers,” said Mark Simpson, Founder and President of Maxymiser. “However, in order to be truly effective, testing must be integrated into a company’s culture and repeated in multiple variations to be effective. Today’s etailers who want to stay ahead of their competition will focus on customer experience optimization across multiple channels.”

“Capturing The Promiscuous Customer” comes on the heels of a new eBook “Turn Browsers Into Buyers”, and joins Maxymiser’s several other white papers for travel and finance industries—all of which are focused on how online marketers across industries can increase their conversion rates, revenues and retention with expert-ledcustomer experience optimization solutions.