AUTOMATED CONTENT PERSONALISATION

	"My home contents insurance policy renewal was due so I decided to search around. I ended up back at your site because you had an offer on your home page that suited me exactly ."

Content personalisation (behavioural targeting) provides an extraordinary opportunity to serve content which is specifically optimised for each of your customers.

Maxymiser does this by combining web site environmental data with any other data source which is relevant to customers in your business. It then optimises content using this behavioural record and improves content performance as it gains further knowledge. Maxymiser has been designed for easy integration with these sources so that a customer’s detailed behavioural profile can form the basis of our systems optimisation decisions.

As a result, each customer is served the optimal personalised content measured by its ability to improve conversion rates. This capability offers advanced opportunities to satisfy customer’s specific requirements more accurately than ever before.

Web sites which employ this solution will:

• Enjoy much higher conversion rates
• Target promotions to the right people
• Build better customer relationships
• Get better ROI on their efforts

How it works.

Maxymiser creates a Behavioural Profile for users by linking customer’s responses to content combinations with sources of data from a client’s business and relevant third party sources.

What is a Behavioural Record?

Maxymiser creates and develops a behavioural record of a customer by drawing on Web Environment data used for Segmentation, and combining them with any other external data sources which are relevant to customer understanding. It then monitors how content affects conversion to learn more about the customer as a basis for artificial intelligence decision making on content optimisation.

How Maxymiser uses Behavioural Records.

Maxymiser will combine the knowledge it has gained about customers and their habits. It then considers them as a basis for its content optimisation decisions. Which content combinations are most likely to convert someone with particular profile? Maxymiser’s AI answers this question with ever increasing accuracy as it gets to know customers and people like them.

Optimised web pages are then served up to individuals using automated multivariate testing techniques and conversion rates are improved adding to ROI and building loyalty.