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Maxymiser Lead Intelligence Now Available on Salesforce.com`s AppExchange

Maxymiser today announced the availability of its content intelligence technology for website optimisation on salesforce.com`s AppExchange marketplace. With this technology, leads can now be targeted with highly personalised web content based on previously acquired data found in Salesforce. Lead intelligence uses behavioural targeting to deliver massive uplifts in acquisitions online by placing the right content in front of the right person at the right time.

By finding optimal site content and calls to action for visitors segmented by criteria such as gender or job title, it is possible to present the content that is most likely to generate an acquisition event from future visitors. Any data stored within Salesforce profiles can be used as the basis for web site content optimisation, from geographic location to previous order history.

Maxymiser Content Intelligence is now available to salesforce.com customers via the AppExchange. Prospective users can view a demonstration of the application in action before integrating Maxymiser’s technology with their site.

Mark Simpson, MD at Maxymiser, commented, “We are committed to helping marketers effectively increase the level of targeting and personalisation on their websites. Through this integration with the Force.com platform, clients can now leverage the CRM data they hold about prospects and clients to optimise their customers` online interactions.”

“Momentum for the AppExchange continues to accelerate as thousands of customers of all sizes are using it to quickly and easily extend Salesforce with additional on-demand business applications,” said Clarence So, senior vice president of Marketing, salesforce.com. “Now, customers can deploy Maxymiser`s lead intelligence technology from the AppExchange with a few clicks to leverage the information found in their prospects and accounts in Salesforce to optimize their web content and maximize the effectiveness of their web presence.”

Maxymiser for AppExchange is available with immediate effect.

Force.com Platform and the AppExchange

Force.com reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange.

About Maxymiser

Maxymiser is a software-as-a-service solution for automated content optimisation on web sites. Our customers enjoy uplift in revenue whilst we make their content work better for their customers. This means our clients increase their revenues by serving the right content, in the right place, to the right people at the right time.

Current Maxymiser clients include Alliance & Leicester, QVC, National Express, LOVEFiLM, Flight Centre, Budget Insurance Group, P&O Ferries, and Dixons Stores Group.