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Maxymiser Launches White Label Product

Multivariate testing solution now available to resell

London, 13th March 2007, Maxymiser today announced the availability of their unique website testing and optimisation software to partner agencies. Established agencies can now partner with Maxymiser to roll out advanced Multivariate Testing technologies to their existing clients under their own brand.

Maxymiser’s technology allows website owners to perform statistical testing on content variations to ensure the best performing content is always displayed. Experience with direct clients has shown that improvements in key metrics ranging from 15% to 219% are easily attainable with Maxymiser and now clients of web usability, accessibility, design and email marketing agencies can also benefit through partnerships.

Maxymiser’s newly developed system is already delivering successful optimisation and performance results on websites for clients across the travel, retail, finance, dating and FMCG markets, establishing the UK company as a premier performer in these categories.

Alasdair Bailey, Senior Partnerships Manager Maxymiser, commented “With a strong and ever-expanding direct customer base, we’re keen to make Maxymiser technology available to more people. Through strong partnerships with select agencies who want to offer this functionality to their client-base, we expect to achieve this”.

Press demonstrations of the Maxymiser product and its abilities are available upon request.

Editor’s Notes

Maxymiser optimises the effectiveness of any website’s content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so. As a result website owners can refine and finesse content and design offers time and time again to capitalise on strong performing features and remove the weak.

Press & Partner Contact
Alasdair Bailey
Senior Partnerships Manager, 0131 220 1313