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Maxymiser helps boost subscriptions for ‘The Week’ with conversion management solution

Multivariate testing from Maxymiser is being used on ‘The Week’ subscriptions microsite to find the page designs, content and layouts that most effectively convert web visitors to paying subscribers

Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, has partnered with The Week magazine to increase online subscriptions. The partnership with Maxymiser enables The Week to implement multivariate testing on its subscriptions microsite in order to determine the most effective content, page layouts and designs that convert web visitors into regular subscribers.

By using Maxymiser’s conversion management suite The Week will be able to trial a multitude of web page iterations with real visitors in order to scientifically prove which content has the biggest impact on subscription rates. Testing has already begun on the homepage of The Week’s subscriptions microsite where it has been experimenting with a variety of different images, text, colour, fonts and buttons.

Joanna Edwards, Direct Marketing Executive at Dennis Publishing, comments, “Working with Maxymiser we are provided with definitive answers as to what content our web visitors find most appealing and what they don’t like, enabling us to make the necessary changes to improve the online customer experience and boost subscriptions. We are currently only using multivariate testing on our subscriptions microsite for The Week but moving forward we will be looking to implement testing across other titles in the Dennis portfolio. The combination of Maxymiser’s in-depth industry experience, project delivery capability and proven technology platform make them the ideal testing partner for The Week and we look forward to working closely with them in order to increase revenues and enhance customer engagement across the Dennis portfolio.”