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Maxymiser Announces 210% Growth

Online content optimisation specialist announces 210% growth from Q1 2008 to Q1 2009 following contracts with major brands in Retail, Finance and Travel sectors

Maxymiser, the online content optimisation specialist, today announces a 210% growth rate between Q1 2008 and Q1 2009, as major brands in the Retail, Finance and Travel sectors turn to content optimisation software as a means of improving the performance of their websites during tough trading conditions.

Commenting on the reasons behind the company’s strong business performance, Mark Simpson, Managing Director of Maxymiser, says, “As the cost-effectiveness and impact of Search Marketing diminishes, businesses are becoming more aware of the need to address the appalling leakage that is taking place as visitors move through their web pages. It is not uncommon for conversion rates to average out at just 3-5%; this means that, despite all of your best efforts to get them there, a staggering 97% of visitors to your web site are still not doing what you want them to do. Even more shocking than the overall drop-out of visitors to web sites is the rate of abandonment by those with full baskets. This can be as high as 70%.”

Simpson says, “With acquisition marketing delivering lower returns, a focus on conversion strategies makes sound business sense for online marketers. Chasing 10% more traffic to your site will cost at least 10% in additional spending — only for 97% of that traffic to drop out without purchasing. By redirecting the same level of investment into improving your conversion performance, organisations stand to see far greater returns.”

In January 2009, Maxymiser secured £2million of Investment Funding which will be used as working capital to help drive deployment of its online content optimisation solutions and further enhance the product portfolio. The company has also recently appointed former Kelkoo Sales Director, Wayne Morris, to spearhead business development as it looks to capitalise on the opportunities for growth in the online content optimisation marketplace.

About Maxymiser

Maxymiser Onsite Marketing enables organisations to manage their conversion metrics and increase the effectiveness of any website’s content and design to deliver key metrics such as sales and click through rates. Maxymiser gives clear statistical proof of what content and designs work most successfully in converting site visitors and those which fail to do so, enabling marketers to refine content and design to deliver increasing ROI. Maxymiser’s solutions include Content MVT for multivariate testing, Content Delta for advanced visitor segmentation and Content BT for onsite behavioural targeting. Founded in 2006, Maxymiser is the leading European provider of Onsite Marketing solutions, serving over 60 clients and partnering with many industry leading organisations.