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Maxymiser accelerates expansion with appointment of Wayne Morris as sales director

Online content optimisation specialist appoints former Kelkoo Sales Director to spearhead growth

Maxymiser, the online content optimisation specialist, has appointed Wayne Morris as Sales Director. Morris will be responsible for driving growth of Maxymiser’s conversion management product portfolio, enabling marketers to systematically improve the conversion metrics of their web sites.

Morris is the former Sales Director of online shopping and price comparison website, Kelkoo, where he was responsible for £35 million revenue. With key hands-on commercial responsibility, Morris won a number of major contracts with customers including British Airways, Opodo, Vodafone, O2, Amazon, eBay, Carphone Warehouse, John Lewis, Marks and Spencer and Boots. Prior to this, Morris also held Sales and Business Development roles at Hitwise, The Press Association and Reuters.

Against the backdrop of a tough economic climate, Maxymiser is continuing to buck the trend in the industry by expanding its business operations, as more marketers turn to online content optimisation as a means of improving the performance of their websites. In January 2009, Maxymiser secured £2million of Investment Funding which will be used as working capital to help drive deployment of its content optimisation solutions and further enhance the product portfolio. Combined with the appointment of Morris to spearhead business development, Maxymiser is well positioned to capitalise on the opportunities for growth in what is still a fledgling sector of the marketplace.

Commenting on his appointment at Maxymiser, Morris says, “I am very pleased to be joining Maxymiser and I believe that there is a fantastic opportunity to grow the business. In a market which is still relatively young, content optimisation and conversion management is the next big opportunity as businesses seek to bolster their falling revenues and secure tangible returns for their online marketing budgets.”

Morris continues, “As the cost-effectiveness and impact of acquisition marketing diminishes, a focus on conversion strategies makes sound business sense for online marketers. Chasing 10% more traffic to your site will cost at least 10% in additional spending – only for 97% of that traffic to drop out without purchasing. By redirecting the same level of investment into improving your conversion performance, organisations stand to see far greater returns. The uplift in conversion following regular testing and small iterative improvements can have a huge impact on the bottom line, no matter what size the business.”

Commenting on Morris’ appointment, Mark Simpson, Managing Director at Maxymiser, concludes, “Wayne will strengthen significantly our Sales and Business Development team. He has an outstanding Sales track record over the last 10 years and he will be instrumental in helping us to grow our client base. I believe Wayne’s experience will be invaluable in helping us to achieve further market penetration by raising awareness of the positive impact that content optimisation and conversion management technologies can have on a company’s bottom line.”

About Maxymiser

Maxymiser Onsite Marketing enables organisations to manage their conversion metrics and increase the effectiveness of any website’s content and design to deliver key metrics such as sales and click through rates. Maxymiser gives clear statistical proof of what content and designs work most successfully in converting site visitors and those which fail to do so, enabling marketers to refine content and design to deliver increasing ROI. Maxymiser’s solutions include Content MVT for multivariate testing, Content Delta for advanced visitor segmentation and Content BT for onsite behavioural targeting. Founded in 2006, Maxymiser is the leading European provider of Onsite Marketing solutions, serving over 60 clients and partnering with many industry leading organisations.